Today, on the next instalment of the 7 Dynamic Digital Prospecting Tactics, Matt Halloran and Kirk Lowe discuss the value in a white paper. A white paper is a persuasive, authoritative, i n-depth report on a specific topic that presents a problem and provides your solution . This is an important part to practice, as a white paper can establish credibility, and attract more traffic to your website and services. It’s important to share the white paper, and make it a downloadable piece so that prospective clients can view and solidify your position.
Related: The 7 Dynamic Digital Prospect Techniques