Takeaways from the Viral BBC Interview We Can’t Stop Watching
Written by: Jessica Emery
Have you seen it? A video of a BBC contributor whose children not-so-casually interrupt his on-air interview has gone viral, and while we can’t stop watching the hilarity ensue, we also stopped to think about what we’d do if this had happened to one of our clients.
In today’s media environment, outlets are utilizing a number of new technology tools to broadcast interviews. The introduction of Cheddar TV and Facebook Live has increased the popularity of Skype and remote guest interviews, which has led to us expanding our media training program to discuss how to prepare for these non-traditional environments. Below are a few quick takeaways for how to ensure your interview doesn’t end up taking the internet by storm in a not so flattering way.
Know your environment.
When preparing for a Skype interview that will take place in your home, office, or elsewhere, consider your surroundings before stepping into the limelight. Make sure the lighting is flattering and any clutter behind you doesn’t detract from what you are saying. Visually unappealing items in the background draw the viewer’s eye, so take the time to do a little clean up beforehand. In the case of the viral video mentioned above, consider locking your door if your kids are home to make sure they don’t come storming in during your screen time.
Know your audience.
We stress this in any interview setting, and it’s just as important for broadcast interviews. The emergence of these new channels will continue to break the mold, so double check that your talking points are geared toward the audience you are addressing. Cheddar and Facebook Live target millennials, while traditional outlets like CNBC and Fox Business—who have also started to conduct Skype-style interviews—are geared toward more experienced investors.
Know your technology.
Unless you have an on-site studio at your office, chances are you are working with a web-camera. Do a test drive with a family member, colleague or PR team to know where the camera is angled, how you should be sitting and if you need to adjust your lighting. Have your Skype account set up beforehand and check your internet connection to avoid any glitches.
At the end of the day, remember that Murphy’s Law can always come into play. Anything that can happen, will happen. There’s no such thing as too much preparation when your reputation and credibility are on the line.
How to Introduce and Position Yourself the Right Way
Introducing yourself – more to getting it right than you think!
What do you say when someone asks you “so what do you do?”
You might say, “I’m a financial advisor”. Or “I’m an investment advisor”. If you’re a top advisor, you might be compelled to say “I’m Vice President and Portfolio Manager”. Or even “I’m a CFA”.
Well put all of those away if you’re introducing yourself to a woman you might want as a client. None of the above will impress her – she might even “run for the door” thinking you’re going to try to “sell” her something.
Your goal is have her say “tell me more about that”.
So what do you say?
Here are 4 quick tips:
- Make it about your clients
- Make it about outcomes
- Make it interesting
- Make it fun
How about something like this: “I help people have their cake and eat it too”. Doesn’t that beg the question “what does that mean” or “how do you do that”.
Okay maybe that’s a bit over the edge but it’s important you make it about the people you help and not about what you do to help people get there.
I help <type of people you serve”> <achieve this>. Something like:
- I help retirees create a sustainable income.
- I help women understand money on their terms.
- I help young couples get a good start towards financial security.
Now you try it! Send us your best one.
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