The Logica Engagement IQ (EiQ) is a tool to help financial brands and their communicators deepen engagement with the public to drive business results. The Engagement IQ is a proprietary measurement system that scores companies on four key measures: 
In our Engagement IQ syndicated study, we take a close look at 14 different financial services firms. We have examined how different sub-segments of the financial services industry compare overall and by generation. In general, financial services firms tend to have a lower EiQ score than the tech industry iconic brands such as Apple and Google. 
We also see differences between different segments within the financial services industry: payment companies tend to rank higher than banks or brokerage firms. 
Millennials and Gen X are relatively engaged with companies in the financial services industry overall, while Boomers lag both groups in their engagement. The high EiQ scores of Millennials and Gen X are driven primarily by their engagement with payment companies, rather than by engagement with brokerage firms or banks. 
Differences between Millennials and Gen X vs. Boomers also surface in the specific ways these generations are likely to show engagement:
