You want to work for an organization, but you can’t seem to find a public job posting. You’re not sure if there’s an opening.
You’re not sure if they’ll welcome you. You’re wondering should I apply? If I apply, how should I apply?
First things first…
Should you apply or reach out to an organization when they don’t have a job posting? Heck Yes. Yes. Yes. Yes. Three reasons:
1. Great organizations are always, always combing the world for the greatest talent. They’re always in hiring mode, whether they have a budget for a new position or don’t have a budget for a new position.
They are constantly looking for the greatest resources because they know the greatest resources don’t always come along or are available when they need them.
2. They’ll trade up. If there are ten people in an organization, there’s at least one or two of them the company would be willing to trade out for a better performer. It’s just simple math.
Now start adding a zero to those numbers. If there are 100 people in the company, that’s ten to 20 people they’d likely trade out.
What about a 1,000 people in the company? That’s 200 openings, even if they don’t have extra budget to hire additional resources. There is still 10-20% of their organization they feel they can improve with better resources.
3. Less competition. There’ll be a lot less competition. If there’s no job posting, it’s a deterrent for well more than 90% of the people. So most of them won’t even try it.
The ones who do, unless they’re sitting next to you watching this video, they’re not going to know exactly how to do that.
This is going to give the recruiters and the HR people and the hiring officials more time to give your submittal more care and consideration.
Now, how should I do it?
There are seven areas to address in your introduction or your cover letter.
Before I get into what those seven topics are, I want to talk about a couple of other ways you can introduce yourself:
FREE DOWNLOAD: 4-Sentence Cover Letter: For changing companies when you know there’s a job opening. It’s quality over quantity.
FREE DOWNLOAD: Boss-Hunting Cover Letters: For targeting a particular person or higher-up in a company (whether there exists an opening or not).
When you want to target a company and don’t see a job positing, reach out with this cover letter (introduction, email, etc.):
1. Why you’re writing to them.
The reason I’m writing to you is because I want to join your company. But, you can’t leave them there. You need to give them some context and some rationale as to why you want to work at that organization.
2. Your rationale for wanting to work there.
The reasons I want to work here are…based on my research…and then insert your rationale.
3. What you offer and why you’re a great fit.
I offer X years of experience in this particular industry, doing these particular jobs which makes me a great fit to support your organization and the products and services it delivers. But you can’t leave them there. You’ve got to drive a little nail into this one. That’s number four…
4. Home run accomplishment.
Tell them about a significant accomplishment you know is going to be enticing and a great match for that company.
A particular accomplishment I’m proud of or a significant accomplishment or a major accomplishment is…and then tell them specifically what it is.
5. Pointing them in the direction of more evidence of why you’re a great fit.
For most of you, this is your resume. But, I don’t want you to just point them to your [attached] resume.
I want you to tell them exactly where in the resume you want them to look for more evidence that greatly aligns you with what they need for their organization.
6. Welcome the opportunity to speak with them.
I’d welcome the opportunity to speak with you…
7. Thank them for their consideration.
I want to thank you for your consideration…
To see the exact language for my No-Job-Opening Cover Letter (AKA The 7-Sentence Cover Letter), get that here!
Click the image to watch the video!
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