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Human Behavior

How to Fight the Money Pressure Sandwich

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Related: One Small Change Reduces Anxiety + Increases Control + Saves Money

For years the financial services industry told us managing our cash was logical.

We felt bad when we couldn’t save.

Finally, they discovered money is emotional.

For years the retail industry knew money was emotional, and convinced us to spend. Now they’re masters at it.

Welcome to the Pressure Sandwich where “shoulds” and “promises” squish us in the middle.

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