Why You Need a Meeting Before The Meeting

Picture this – you’re heading to a potentially great business opportunity, one that could significantly shift your organization to the next level.


You are well prepared, have all your ducks in a row and as you arrive at the meeting place, realize, you have no idea how best to communicate with the CEO you are about to meet.

You see – so far the pitch has been via emails, attached marketing material , answered questions back and forth all leading to today. BUT no thought of how to communicate in a Behaviorally Smart way.

All the preparation in the world won’t get the deal if you have no idea how best to communicate when you are in the room.

We’ve all been there, we’ve all done it. Made assumptions based on LinkedIn profiles; about me sections of websites; or Googled to find pen pictures, but the reality is – you don’t know me, and I don’t know you.

In her article The 5 Personality Traits That Make for a Better Life Science of Us Melissa Dahl makes this observation: people are complicated, perhaps more complicated than these (Big Five) five aspects of personality can adequately represent..

Yes, people are indeed complicated , but why couldn’t part of preparation for an event such as this include knowing in advance how individuals communicate; what their business approach style is, all of which would create a starting point to inform the meeting and with such powerful information build greater connection and trust.

The answer is simple DNA Natural Behavior Discovery puts you in the driving seat of your relationships, whether business or personal. It takes just 10 minutes to complete and can form the basis of every, and any connection. All it takes is emailing a link and asking the prospect, client, staff member to complete it. They complete a questionnaire, and a report is produced. But it doesn’t stop there – you can then compare your personality profile with the person you are about to engage with and produce a meeting report that will not only provide insight into how to communicate, but how best to present your offering.

Related: 11 Different Leadership Styles That Shape A Winning Organization

This Behaviorally Smart approach is used in endless numbers of scenarios – to name just a few:

  • Financial advisor and client
  • Making a pitch to a VC
  • Hiring
  • Performance review
  • Building teams
  • Managing boardroom challenges
  • Selecting a mentor
  • Family succession planning and so much more.

  • With reliability factor of 91% and having been completed by millions of people – taking the DNA Behavior journey will not only set you up for success but set you apart from others regarding the professional way in which you approach business meetings.