16 Mistakes To Avoid When Writing a Sales Email

16 Mistakes To Avoid When Writing a Sales Email

Written by: Gloria Kopp

When you're marketing your business through email, you want to put your best foot forward and appear credible, professional and reliable.

You don't want to have writing mistakes making their way into your emails, because it's the quickest way for you to lose that professional image and credibility that you're striving for.

Avoid These 16 Worst Sales Email Writing Mistakes
 

Here are the 16 biggest writing mistakes you'll want to ensure you avoid in your email messages.

1. Misspelling Your Prospect's Name or Company
 

It doesn't matter how many emails you've sent out to however many people – those whose name you spell wrong will definitely take notice. It can turn off a reader right from the start, setting a bad tone for them to get through the rest of your message, if they even bother continuing to read. Take you time and ensure names are spelled perfectly.

2. Hiding Your Ask.
 

It's important to set your call to action out from the rest of your message. Burying it within your message will only help it get lost in the text. Get some help with recommendations for improvements to your email messages with Mail Mentor.

3. Mixing Up 'Your' and 'You're'.
 

These two words may sound alike, but their meanings are very different. Mixing these up will make you appear quite unprofessional and will show a basic lack of grammar knowledge. Editing is an important step in creating your message, and at EssayRoo you can get help finding and removing any mistakes in your content. If you need some help with clarifying spelling and proper word usage, State of Writing has plenty of resources to help.

4. Mixing Up 'There,' 'Their' and 'They're'.
 

Customers aren't going to take you seriously and believe you're credible if you aren't able to make use of these words in their proper context. Have your work proofread by a real person at Boom Essays to eliminate any errors like these. You can also reference the grammar and writing resources at AcademAdvisor for additional help.

5. Mixing Up 'Its' and 'It's'.
 

Although it's just an apostrophe differentiating the two, their meanings are quite different. Many readers will pick up on this misuse, causing you to lose credibility as a knowledgeable source. Use the proofreading resources at Academized to ensure you're using the right words in the right place.

6. Spelling Your Own Company Name Wrong.
 

Although it's not as personally insulting to spell your own name wrong, it still shows a lack of attention to detail and a carelessness that demonstrates you aren't taking things as seriously as you should.

7. Getting Your Phone Number Wrong.
 

One huge mistake you can make is sending out your incorrect phone number. You won't hear anything from your clients, and they'll only get frustrated if they are trying to contact you. Most won't take the time to research any further if they can't get in touch with you on the first attempt, so it's imperative that you send out the correct phone number.

8. Getting the Date Wrong.
 

Making a mistake on the date of a meeting or other scheduled appointment could take multiple messages to correct and, even then, could still lead to mix-ups. Always reference a calendar when you're setting a date, to make sure it's the right date.

9. Neglecting to Use Paragraphs.
 

Be sure to break up long messages into digestible paragraphs, so you aren't overloading readers with long, drawn out messages. Use Easy Word Count to keep your paragraphs within a certain word limit.

10. Neglecting to Use Bullet Points.
 

Bullet lists are easier to read and stand out in a message. Rather than listing items within one sentence, break them out into a bulleted list. It also makes it easier for your readers to see their options clearly.

11. Not Formatting to Convey Tone.
 

It's much more difficult to get the proper tone across through a written message, but by using bolded words, underlines and other types of formatting you can get some of the tone through in your message. Just don't go overboard on the formatting because it will make your message look messy and unprofessional.

12. Putting in Too Much Information.
 

After your message is done, read through it again to make sure everything that's there is actually necessary. Get to the point and cut out anything that's not needed. Readers aren't going to want to go through a long-winded message that could have been said much more succinctly. Copywriting help can be found from the expert team at UK Writings, who can ensure your message is clear, concise and not overwhelming with information.

13. Not Even Asking.
 

Each message you send should be trying to further your conversation and advance your prospect through the sales process. No matter how small the ask may be, there should be one included within every message.

14. Asking For Too Much.
 

You've got to match what you're asking for with the level your relationship is at. If it's your first time contacting a prospective client, you can't expect them to buy into everything you're selling. Be reasonable with your ask and match it with where you're at with that specific client.

15. Sending Out Broken Links.
 

It's great to send out a few links within your messages, in order to give your readers additional information to reference. But, if those links don't work, it can be very frustrating for readers who want to get more information from you. Improve your email communication with a little bit of help from Email Excellence.

16. Having Weird and Unmatched Formatting.
 

If you're copying and pasting from different messages, make sure you reformat everything so that it matches. Not doing this can be very distracting for readers, who will notice that each paragraph is sized differently or has a different font. With some help from Markdown Here, you can quickly format your emails.

Avoid making these mistakes in order to uphold your credibility and keep your professional image intact.

Jeremy Boudinet
Sales Strategy
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Jeremy Boudinet is the Director of Marketing for Ambition, a sales performance management platform that scores user performance in real-time, provides live TV leaderboard ... Click for full bio

China's Push Toward Excellence Delivers a Global Robotics Investment Opportunity

China's Push Toward Excellence Delivers a Global Robotics Investment Opportunity

Written by: Jeremie Capron

China is on a mission to change its reputation from a manufacturer of cheap, mass-produced goods to a world leader in high quality manufacturing. If that surprises you, you’re not the only one.


For decades, China has been synonymous with the word cheap. But times are changing, and much of that change is reliant on the adoption of robotics, automation, and artificial intelligence, or RAAI (pronounced “ray”). For investors, this shift is driving a major opportunity to capture growth and returns rooted in China’s rapidly increasing demand for RAAI technologies.

You may have heard of ‘Made in China 2025,’ the strategy announced in 2015 by the central government aimed at remaking its industrial sector into a global leader in high-technology products and advanced manufacturing techniques. Unlike some public relations announcements, this one is much more than just a marketing tagline. Heavily subsidized by the Chinese government, the program is focused on generating major investments in automated manufacturing processes, also referred to as Industry 4.0 technologies, in an effort to drive a massive transformation across every sector of manufacturing. The program aims to overhaul the infrastructure of China’s manufacturing industry by not only driving down costs, but also—and perhaps most importantly—by improving the quality of everything it manufactures, from textiles to automobiles to electronic components.

Already, China has become what is arguably the most exciting robotics market in the world. The numbers speak for themselves. In 2016 alone, more than 87,000 robots were sold in the country, representing a year-over-year increase of 27%, according to the International Federation of Robotics. Last month’s World Robot Conference 2017 in Beijing brought together nearly 300 artificial intelligence (AI) specialists and representatives of over 150 robotics enterprises, making it one of the world’s largest robotics-focused conference in the world to date. That’s quite a transition for a country that wasn’t even on the map in the area of robotics only a decade ago.

As impressive as that may be, what’s even more exciting for anyone with an eye on the robotics industry is the fact that this growth represents only a tiny fraction of the potential for robotics penetration across China’s manufacturing facilities—and for investors in the companies that are delivering or are poised to deliver on the promise of RAAI-driven manufacturing advancements.

Despite its commitment to leverage the power of robotics, automation and AI to meet its aggressive ‘Made in China 2025’ goals, at the moment China has only 1 robot in place for every 250 manufacturing workers. Compare that to countries like Germany and Japan, where manufacturers utilize an average of one robot for every 30 human workers. Even if China were simply trying to catch up to other countries’ use of robotics, those numbers would signal immense near-term growth. But China is on a mission to do much more than achieve the status quo. The result? According to a recent report by the International Federation of Robotics (IFR), in 2019 as much as 40% of the worldwide market volume of industrial robots could be sold in China alone.

To understand how the country can support such grand growth, just take a look at where and why robotics is being applied today. While the automotive sector has historically been the largest buyer of robots, China’s strategy reaches far and wide to include a wide variety of future-oriented manufacturing processes and industries.

Related: Smooth Tomorrow's Market Volatility With a Smart Approach to Robotics & AI

Electronics is a key example. In fact, the electrical and electronics industry surpassed the automotive industry as the top buyer of robotics in 2016, with sales up 75% to almost 30,000 units. Assemblers such as Foxconn rely on thousands of workers to assemble today’s new iPhones. Until recently, the assembly of these highly delicate components required a level of human dexterity that robots simply could not match, as well as human vision to help ensure accuracy and quality. But recent advancements in robotics are changing all that. Industrial robots already have the ability to handle many of the miniature components in today’s smart phones. Very soon, these robots are expected to have the skills to bolster the human workforce, significantly increasing manufacturing capacity. Newer, more dexterous industrial robots are expected to significantly reduce human error during the assembly process of even the most fragile components, including the recently announced OLED (organic light-emitting diode) screens that Samsung and Apple introduced on their latest mobile devices including the iPhone X. Advancements in computer vision are transforming how critical quality checks are performed on these and many other electronic devices. All of these innovations are coming together at just the right time for a country that is striving to create the world’s most advanced manufacturing climate.

Clearly, China’s trajectory in the area of RAAI is in hyper drive. For investors who are seeking a tool to leverage this opportunity in an intelligent and perhaps unexpected way, the ROBO Global Robotics & Automation Index may help. The ROBO Index already offers a vast exposure to China’s potential growth due to the depth and breadth of the robotics and automation supply chain. As China continues to improve its manufacturing processes to meet its 2025 initiative, every supplier across China’s far-reaching supply chains will benefit. Wherever they are located, suppliers of RAAI-related components—reduction gears, sensors, linear motion systems, controllers, and so much more—are bracing for spikes in demand as China pushes to turn its dream into a reality.

Today, around 13% of the revenues generated by the ROBO Global Index members are driven by China’s investments in robotics and automation. Tomorrow? It’s hard to say. But one thing is for certain: China’s commitment to improving the quality and cost-efficiency of its manufacturing facilities is showing no signs of slowing down—and its reliance on robotics, automation, and artificial intelligence is vital to its success.

Want all the details? Download the ROBO Global Investment Report - Summer Brings Best ROBO Earnings in Six Years or visit us here.

ROBO Global
Robotics and AI
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ROBO Global LLC is the creator of the ROBO Global® Robotics and Automation Index series, which provides comprehensive, transparent and diversified benchmarks representing the ... Click for full bio