Advisors: 7 Things You Can Stop Spending Money On

First: Some Background
 

People refer for two reasons;

1. To be helpful
2. To look good
    

A good brand makes your clients and COIs look great.

A compelling advisor brand positions you as different, better and relevant.

With simple marketing your brand will inspire an abundance of referrals.

When you’re easy to refer, referrals happen frequently – without having to ask.

A good brand inspires referrals.
 

Referrals account for 75-90% of a professional advisor’s revenue.

Mature practices should expect 100 – 400% growth in referrals once they enhance their brand.

SEVEN Expenses a Good Brand Negates
 

When you have a good financial advisor brand you won’t need to be good at, or spend money on, these 7 things.

1. Referral Program
2. Referral Coach
3. Cold-Calling or Telemarketing
4. Sales Coaching on “How to Overcome Objections”
5. PR Consultant (although this one wouldn’t hurt)
6. Prospecting Coach
7. Online or Print Advertising