Written by: Jessica Brown
What used to be known solely as the “pound sign” is now social media’s most ubiquitous little symbol.The mighty hashtag: #Whether hashtags are used on Facebook, Twitter, Instagram, or LinkedIn, their main function remains the same — to categorize topics of social media posts.In this blog, I will uncover what financial advisors have to gain from including hashtags in their LinkedIn posts, how to choose which hashtags to use, and best practices to guide you.First things first…
Did you know that a single keystroke can help more people discover your content on LinkedIn?That’s right — adding hashtags to your posts might be the easiest way to increase the visibility of your expertise.This perk is made possible by LinkedIn’s option for people to “follow” hashtags.Say you decide to include #PersonalFinance in your post. Now your post will show up in the feed of everyone who is following that hashtag, regardless of whether or not you’re connected to them.Even people who aren’t following #PersonalFinance could discover your post if they search for that specific hashtag.Here’s a glimpse of what happened after I searched for #PersonalFinance.Although my screenshot only includes one post, LinkedIn gave me numerous posts to scroll through. I can now choose to sort the #PersonalFinance search results by “top” or “recent.”As I mentioned earlier, using hashtags might be the easiest way to organically expand your reach and gain new followers of your expertise. Adding hashtags to your LinkedIn posts automatically makes them searchable and discoverable to potential clients who are looking for information on the specific topic that you cover in your content.There are also benefits to following hashtags. For example, if you have a podcast, you can keep an eye on hashtags that might introduce you to potential podcast guests.For instance, if you’re looking for a subject expert on long-term care insurance, you might follow the hashtags #LongTermCareInsurance to scope out potential guests and then strike a conversation with them through LinkedIn messaging.
There isn’t a magical way to choose which hashtags to use. Unless you consider looking at your content from your audience’s eyes to be a bit of magic.When considering which hashtags to include in your posts, ask yourself:
The mighty hashtag is certainly your market strategy’s friend; it’s a no-cost way to get your expertise in front of more and new people on LinkedIn.Whether you’re completely new to hashtags or looking to make refinements, I hope this blog has served as a helpful guide to you. I wish you great success as you boost your visibility and uncover new opportunities by using LinkedIn hashtags.