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How to Get Optimal Lead Capture from the Homepage of Your Advisory Website

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We at Twenty Over Ten have worked with many many advisors over the years to help them create really engaging, beautiful websites, but there really is a formula that we have seen work time and time again when it comes to what actually helps you get prospects, and when someone lands on your website have your website be something engaging that makes people A) want to learn more and B) take some sort of next step.

So today I want to walk you to a few actual website examples and point out what is working on them so that you can get some ideas of how to apply this formula for your own website.

The Formula

So the first one I want to show you is this website called Fairpoint Wealth. So this is a firm, Fairpoint Wealth Management, located actually in my hometown of Cleveland, Ohio. And when we land on the page, there are a few things I want to point out to you. So the website formula that we encourage all the advisers to memorize in their head is that on your homepage, it should be incredibly easy for someone to immediately tell who you are, what you do, and who you do it for. And ideally, somewhere in there, to also know where you are located.

Fairpoint Wealth Management

So this website nails it out of the park, and I’m going to break this down for you. So who you are- their logo, Fairpoint Wealth Management, is really easy to see. It’s clear, it’s crisp. We can see that that’s the name of the company. Up here in the page title, we also see their logo, and if we hover over it, we see Financial Advisors I Cleveland, Ohio. So that tells us where they are located. Then here, your early retirement experts. So instead of just saying “Securing your financial future” or something like that, they have a very straightforward way of saying that they help people who want to retire early right.

And their call to action is “get your early retirement consultation.” So it allows people to know what should I do next. You click this button and an online calendar will come up, and it will say this is a free 30-minute complimentary consultation that allows you to meet with Matt Kircher and see what it’s like to work with our team. So this #website homepage is nailing it out of the park. If you scroll down a little bit more, you’ll see modern wealth management for every stage of your career with some beautiful icons explaining that they can help with financial planning, retirement planning, and investment management right.

I also absolutely love this section. Again, our brains process imagery 60,000 times faster than text. So the more you can show people things using graphics, icons, imagery, rather than just relying on lots and lots of walls of text, the more you will have an engaging website. So here we have the company was founded in 2017, zero product sales, 100% client retention, 40:1 is the number of clients per advisor. So that is a great way to articulate some key points about your company.

Learn more: https://leadpilot.io/blog/mythbusters…

Related: 4 Easy Ways Financial Advisors Can Get More Conversions From Their Landing Pages

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