Written by: Amanda Romano
To watch the full video, click on the image above.
If you’ve logged into your Google Analytics account lately you’ve probably realized it looks a little different. And for a good reason! Google has improved some of its standard reporting for users and we’re here to tell you what’s new, been relocated and changed.
NEW HOME PAGE
One of the first things you’ll notice when logging into your Google Analytics account is the new “Home” page. This new landing page offers an overview of key aspects in your online presence. Here’s what you can now see your home page:
- Your new Google Analytics “Home” is automatically configured based on your setup. For example, if you have Goals or Traffic, you’ll see the page change accordingly
- Snippets of data from reports including real-time data
- Each data snippet includes helpful questions framing the data, such as “When do your users visit?” or “Where do your users come from?”
- You can hover on any data point for further details or drill deeper into that relevant report by following the link in the bottom right-hand corner on each card
Google Analytics “Home” is simply a new landing page. Previously, users would first see the Audience Overview report when logging in. That report is still available by navigating to the “Audience” section in the side navigation and choosing “Overview.”
NEW DISCOVER PAGE
The new “Discover” page offers useful products and experiences for your Google Analytics account. For example, products like Google Optimize, tools like the Google Analytics mobile app, helpful features like Custom Alerts, or even useful educational materials from the Analytics Academy. You can find the Discover link next to the Admin link at the bottom of the left navigation.
This new feature, which uses the same natural language processing technology available across Google products like Android and Search, is rolling out now and will become available in English to all Google Analytics users over the next few weeks. This update enables users to simply ask questions about their site analytics and get answers using machine learning. Check out the video above to see how this new feature will work.
Will the Fed Cut Rates?
How to Grow as a Financial Services Marketer
Why Companies’ CSR Efforts Fail
Manage Like a Coach Not a Boss
What Does the Fourth Industrial Revolution Mean for Healthcare?
Are You Building Your Path to Greatness?
The Top 7 Paying Cybersecurity Careers
Every Action Has An Equal And Opposite Reaction
Cracking the Code to Customer Devotion with Shawn Moon
How To Improve Productivity In The Workplace
Equities16 hours ago
These 4 Stocks Are Pointing Higher
Development16 hours ago
6 Things Banks Taught Us About Building A Super Profitable Business
FinTech16 hours ago
The Logic of Digital Change
Permission to Succeed2 days ago
A Liquid Commodity for Diamonds with Cormac Kinney
Building Smarter Portfolios2 days ago
Why Insured Municipal Bonds Make Sense Today
Advisor Marketing2 days ago
Why You Should Treat Your Content Like Atoms in Financial Services
Development4 days ago
Do You Understand the True Value of Advice?
Advisor Marketing4 days ago
How Often Should Financial Advisors Blog?