We’re thrilled to welcome Scott McKain to the Becoming Referable podcast this week.
Scott is the author of “Create Distinction: What to Do When ‘Great’ Isn’t Good Enough to Grow Your Business”, a book recognized by 30 major publications as one of the “ten best business books of the year.”
He’s a leading authority on what it takes to truly stand out in the marketplace and attract the clients that are just right for your business. Having worked with some of the world’s most distinctive companies (Apple, SAP, Merrill Lynch, BMW, Cisco, and many more), spoken at the White House, and been a commentator on syndicated television across the U.S., Scott comes to us with a wealth of knowledge and experience that leads directly to becoming more referable. You can check out more of Scott on his website, blog, and podcast.
In our conversation, we take the idea of ‘distinction’ and how it translates it into creating a unique client experience. We discuss why differentiation isn’t the same as distinction, and why breaking out of your comfort zone can be the best thing you ever do for your business. Scott stresses the importance of having a clearly defined target market that is authentic to who you are as a person.
From there, we get into the kinds of small things almost anyone can be doing to enhance the client experience, though very few advisors do them. Finally, we tackle the challenges of staying ahead of client expectations over the course of a relationship, and staying ahead of the curve in the internet age.
11 Most Read IRIS Articles of the Week!
4 Ways to Find Your Prospect’s Biggest Pain Points
MyPerfectFinancialAdvisor and Why I Started It
Understanding Elder Law with Guest Geoff Hoatson
Leaders: Where There’s Smoke, There’s Not Always Fire
What You Need to Know About Senior Isolation
Transitioning from Business Ownership to Retirement
10 Key Components for Creating a Positive Company Culture
What is a Captive Insurance Agent
Hard Work Increases Your Value
Development2 days ago
Changing Forward Means Silencing Your Inner Gremlins
Research2 days ago
Please Don’t Buy the Dip in Nvidia or Other Chip Stocks
Content Marketing2 days ago
3 Ways to Distinguish Yourself as an Advisor Using Only Your Blog
Permission to Succeed3 days ago
Setting the Standard of Care for Medical Cannabis with Nick Vita
Strategies3 days ago
Junk in the Trunk: The Story of Today’s Bond Market
Marketing3 days ago
4 Reasons Your Sales Team Isn’t Receiving Referrals
Development3 days ago
10 Tips For Recruiting Financial Advisors
Development4 days ago
Why Short Term Trading Is Not Investing