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Brand Strategy

Analyzing Why Profit Cannot be the Purpose of a Business


63% of employees worldwide are not engaged and only 6% of global consumers believe that the singular purpose of a company is to make money, yet we still build and run businesses the same way we have for the past 300 years.

What our customers and employees want today is different to what they wanted 50 years ago or even 10 years ago.

In this video, we talk about why chasing profit alone is a broken formula.

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