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Brand Strategy

How a Singular Purpose Saved Lego


LEGO is in the news last week as they’ve been trying to slow down sales of their famous bricks due to excessive demand. A nice problem to have for many companies and a remarkable turnaround from the near bankruptcy the company faced in 2004. In this video, Storyforge co-founder Barry Chandler discusses this turnaround and how you can replicate it.

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