Unless you were the star athlete or prom queen, being “different” in high school was challenging at best.
Your peers liked conformity—you were expected to follow the unwritten rules of their time and place. So if you were the nerd, the intellect with their head always in a book, the artist with the flamboyant, homemade outfits—you were different.
The lucky ones found their high school tribe and learned how to recognize kindred spirits when they went out into the world.
But somewhere deep in our psyche is still the small voice that says it’s safer to be more like everyone else: to belong, to be accepted, to be liked, to be loved.
And then there’s your business.
Being different—embracing what makes you truly unique and really putting it out there—makes you vulnerable.
In a GOOD way.
Different presents a clear choice to your clients, a chance to intrigue them and delight them at your very first encounter.
Imagine a rock music-loving, baseball-obsessed, serious foodie is starting a new company. Which consultant or advisor do you think he’d talk to first:
The one who has done over 100 start-ups?
The one who has done over 100 start-ups and mentions listening to a new band that weekend?
The one who has done over 100 start-ups, mentions listening to a new band that weekend and weaves baseball references into their materials?
The one who has done over 100 start-ups, mentions listening to a new band that weekend, weaves baseball references into their materials and can debate the difference between arugula and radicchio?
Imagine how thrilled your potential client would be to find not only a highly qualified advocate, but a kindred spirit. Picture him/her laughing out loud and then grabbing the phone or dashing off an email to hire you.
You’ve led with genuine delight.
And set the stage for more…
Million Dollar Listing’s Ryan Serhant on How His First Business Came Crashing Down
Recognizing and Managing Exceptional, Average and Underperforming Individuals
How to Follow Your Financial Playbook To Victory
3 Ways to Build Mental Toughness
The Four Ingredients of Great Customer Experience
5 Sales Tips to Break Through the Clutter
The Plight of the Long-Term Unemployed and How to Overcome It
What High-Converting Landing Pages Have in Common
4 Ways to Boost Your Motivation at Work
Entering Into the Sales Evolution Showroom
Learn10 hours ago
Millennials and Responsible Investing: Bridging the Generation Gap
Social Selling10 hours ago
Is Spending Piles of Money on Marketing Just a Waste?
Building Smarter Portfolios10 hours ago
Understanding Hedge Fund Replication
Insights2 days ago
Leaders: How Your Audacious Goal Can Actually Hurt People
Development2 days ago
Discouraged? Remember Why You Got in This Business
Financial Podcasts2 days ago
What to Expect this Holiday Season According to the National Retail Federation
Development3 days ago
A Better Way to Seek Referrals
Behavioral Intelligence3 days ago
Human Behavior Is Predictable, Markets Are Not