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Southwest Airlines: How it Out-Performed and Out-Lasted Its Low-Cost Competitors

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Profitable for 44 out of the last 45 years, Southwest Airlines has grown to become one of the world’s most loved, most flown and most profitable airlines.
 

However, they’re yet keen to share that they’re not in the airline business.

Rather, they have a deeper reason for existing. It is this reason that has allowed the company out-perform and outlast its low-cost competitors while winning the hearts of its customers.

In this video above, we’ll discuss how they’ve done it!

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