Actress Jessica Alba’s The Honest Company is a household consumer products company that positions itself as a beacon of transparency and truthfulness to parents of young children.
Their promise to only sell eco-friendly, chemical free products has catalyzed their growth in the premium consumer goods space. They go so far as to advertise a “forbidden list” of products and ingredients they will never use.
Despite their claims, the Wall Street Journal discovered, in a study, that they were indeed using some of the products from their “forbidden list” in their laundry detergent; a claim Jessica Alba vehemently denied. In addition, the company has faced a number of class-action lawsuits which claimed they misled the public.
Related: What Makes a Great Entrepreneur?
In this video, Barry Chandler discusses the disconnect between The Honest Company’s advertising and their actions; between the story told and the story lived. What can we learn from their mistakes?
Click on image above to watch the video.
7 Ways to Effectively Lead a Team on Different Schedules
6 Things NOT to Do with Gatekeepers
How to Close Skill Gaps During Tech Disruption
How Do YOU Find Happiness at Work?
6 Ways to Marie Kondo Your Sales Process
Estate Planning in Second Marriages
Why Companies Should Focus on Employee Health
Retirement Medical Costs Not So Scary When Seen Yearly
You Landed a TV Interview! Now What?
3 Business Strategies That Double as Self-Improvement Tips
Insights10 hours ago
Europe: The Good, the Bad and the Ugly
Markets10 hours ago
The Mad March Bounce
Development11 hours ago
Persevering Through Daily Mundane Is the Quickest Path to Success
Markets24 hours ago
What’s Causing Investors to Come off of the Sidelines?
Sales Strategy1 day ago
7 Key Components When Selling to the C-Suite
Equities1 day ago
Should We break-up Facebook, Google, Amazon, Apple?
Global2 days ago
Don’t Be Fooled by the Politics of Envy
Development2 days ago
How to Get Introductions as a Highly Referable Advisor