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We tend not to think of Apple, Lego, Nike or Southwest Airlines as businesses, but rather as brands. The word “brand” seems to be appropriate considering their size, impact, and reputation. These brands seem to attract customers easily, have loyal evangelists for their products and services and achieve more favorable media coverage. Yet it’s not the size of these companies that deem them “brands”. In fact becoming a brand and enjoying the benefits that go with it are within the reach of many businesses.
In this video, we explain how to turn your business into a brand.
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