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What A $45 Water Bottle Teaches Us About Brand Strategy

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Despite owning many water bottles of all shapes and sizes, I paid $45 for a bottle last week. This bottle doesn’t necessarily do anything very differently to my other bottles, yet I deemed the purchase to be one of good value.

In this video, I talk about the three stages of the brand benefits ladder and how S’well has used these stages successfully to go from 0 to $100m in sales in less than seven years. It turns out that value is not only perceived in financial terms as evidenced by the tens of thousands of loyal customers the brand has.

Related: How Microsoft Added $250B in Market Value In Just 4 Years

How would you like to charge 2-3 times more for your product than your competitors? S’well figured it out and we’ll share how you can replicate their success.

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