As a Financial Advisor, having an online presence is necessary to reach new prospects and establish yourself as a thought leader.With so many Advisors making the shift to creating an online presence, just having a website is no longer enough.When creating a website, it is important to implement an effective Search Engine Optimization strategy. In this 2-part series , we will walk through 10 different ways to help optimize your Advisor website.
6. Reputable Links
It is widely recognized that websites with reputable links are highly preferred by customers. Bad backlinks include links from websites that are irrelevant, spam and websites that are ad-heavy. These diminish your Advisor website’s appeal and feel less credible. Thus, the more relevant and reputable the links are on your website, the higher your website’s ranking will be.
7. Fast Page Load Time
A one second delay in page response can result in a 7% reduction in conversions ( Kissmetrics
). When searching for information, most customers look for something quick and concise. A great way to avoid long page load times is to ensure the size of images you use are small – try for 690 pixels or less.Having a responsive web design is a key factor, as many clients want to be able to access your website on any device. This ensures that clients are provided with an optimal viewing and interaction experience. Doing this can help you decrease bounce rates on your website and help increase your conversion rate all while increasing your search engine ranking.
8. Use catchy titles for your content
Viewers often skim through titles of articles and posts until one catches their eye. Having a catchy title is the key to driving more traffic to your Advisor website. A title that sparks curiosity determines whether a reader chooses to read your content or to skip over and read someone else’s. So be sure to create a title that is eye-catching, concise and unique.
9. Add fresh and relevant Content
As Bill Gates once said, “Content is King.” Without unique content, your Advisor website would blend in with the crowd. When viewers visit a site, they are looking for timely, relevant and new information. Ensure that your content is always up to date with the current happenings of the world as this shows that you are on top of current trends and it can also help to increase traffic from your target audience.
10. Include a Landing Page
An attention-grabbing landing page is vital to increasing traffic to your Advisor website and can improve your search ranking. A landing page is a single web page that appears when a customer clicks on your website through a search engine or other websites that have linked to you. Landing pages are a striking factor in the process of generating leads as they can leave your prospects with a memorable experience, and thus should include a CTA so the customer has the option to get into contact with you.SEO is crucial to your overall digital success as a Financial Advisor. A strong SEO strategy can help increase relevant traffic your website receives. Use these 10 tips to get started on strengthening your Search Engine Optimization strategy. In no time, you’ll start to drive more of your target audience to your Financial Advisor website.For more tips for success, check out part 1 of this series