Photos ain’t what they used to be. They’re SO much more. Whether it’s a professional online profile or a simple selfie, we’re inundated with images non-stop.
That’s why, whether you’re looking to create your online brand for the first time or revamping a pre-existing campaign, professional images are a MUST. But with online media, there is so much more to think about.
Twenty years ago, you had a headshot taken and you were done. Nowadays, with websites and social media, it’s a whole different ballgame.
Consider these 5 points BEFORE you schedule your shoot:
1. Variety: Since photos are used in so many different ways, you need different angles to choose from. Be sure to take shots in both portrait and landscape orientation. Take close up headshots and full body as well.
That way, when incorporating images into your website, you don’t have to squeeze a horizontal image where a vertical image would really fit best. Also, once you start creating a buzz, different media outlets will be asking for images as well and they’ll be specific regarding what type of photos they need. And you’ll be ready!
2. Don’t Hog The Spotlight: If you’re having your team/band/group photographed, it’s a great idea to have individual shots of each member taken as well as a group photo. Even if you don’t think it’s necessary.
Consider a “staff” type page on your website. It’s great to have a photo next to each short bio of team members. Change things up and include individual shots along with group photos throughout the site, too.
3. Be Negative: Take plenty of images that include negative space around you. That’s a great place to include a company logo or other text about your company/service.
It offers much more flexibility. Use a photo as the background on your website, for example, without worrying about covering up someone’s face!
4. Size Does Matter: Consider how people view online images. According to SmartInsights, 80% of people use their smartphones to search the Internet. Which means one thing.
Photos need to look good tiny! But how can you tell which ones will look best? Make sure you view proofs on different devices and as thumbnails to really get the best idea.
5. Plan With A Purpose: Make a list of how images will be used, for both print and online. Here is a great place to start:
-Facebook: profile pic and cover photo
-Website: masthead, “about me” page, “contact me” page, or home page background
-Various online avatars
-Email signature photo
Talk all of these options over with the photographer and make sure you come up with a concrete plan. That way, when your proofs come back, you’ll have all the bases covered!