According to The Wall Street Journal , “ At Social Media High, Facebook is the all-star quarterback, Twitter is the school paper’s editor in chief and Snapchat is the mysterious, Harley-riding transfer student. That makes LinkedIn the nerd who skips prom for the mathlympics. ”
However, within the financial services sector, LinkedIn is the all-star quarterback with 9 in 10 Financial Advisors active on this social network ( LinkedIn ). LinkedIn is a hub for growing your advisory firm, strengthening and nurturing your relationships, and building awareness for your business.
Signing up for a LinkedIn account and letting it gather dust will hurt your career – you need to be active on this social network. There are many little changes you can make to optimize your LinkedIn account , as well as many opportunities to engage with other LinkedIn users – more specifically your clients and prospects. Some of these engagement opportunities include:
LinkedIn recently conducted a comprehensive survey of Financial Advisors and found that 75% of Advisors who gained clients from LinkedIn stated that they use the site to improve their referral network. They gathered the top reasons Financial Advisors use LinkedIn, which included:
In a very digitally-centric world, it is important to acknowledge that as a Financial Advisor, you need to not only have a LinkedIn presence, but an active one at that. You must recognize that ignoring this all-star quarterback of a social media network could hinder your Advisory firm’s success. By staying active on LinkedIn, you could be a social media all-star, reach new prospects and grow your Assets Under Management (AUM).