So, you’ve written a book, huh? I sure hope you have thought about channels of distribution.
Oh, so your publisher is taking care of it? Great!
What do you mean “They really aren’t?” The truth is, oftentimes publishers don’t market authors’ books very much. Unless you’re Stephen King, J.K. Rowling, John Grisham or James Patterson, that is.
If you are the publisher of your book, it’s even harder. It’s up to YOU to market it.
Sure, you could give me the line from the movie Field of Dreams , “If you build it (if I write it), they will come.” It may’ve worked for Ray Kinsella, but how well do you think that strategy will work for you?
Another adage is “If (I) build a better mousetrap (write a unique book), the world will beat a path to my door.”
That’s highly unlikely. Unless they’ve already heard of it. Or you. In which case, you have a better chance of them buying it. If they know about the book, or brand, already, at least it has a fighting chance.
When I am interviewing someone to write a book for them, I ask them a series of questions. One of them is “How many books would you LIKE to sell?” A typical response might be anywhere from “10,000 copies” to “best seller.” Then, I follow it up with “How many copies do you REALISTICALLY THINK YOU CAN sell?”
That usually brings them back down to earth.
This post is about PROMOTION.
Promotion is one of the four Ps of marketing (the others being price, product and place).
What ideas do you have to promote your book?
How about skywriting? Now you’re talking!
Or, fly a plane over a crowd of people, pulling a banner with some kind of call to action – preferably other than “Buy my book.”
Another option is to align it with a similar product or theme. For example, if the book title is How to Remove Wallpaper , perhaps you can give a talk at a big box (or your local) hardware store. If you have a short video of your wallpaper removal process (hopefully it is unique), you might put a teaser or a clip of it up on social media, to whet the appetite of people with that need.
Somehow partner with realtors. Sellers may be concerned that buyers don’t want to buy a house where they’ll have to remove wallpaper. Likewise, buyers may feel the same way about the chore of removing it. These two groups are in your “target audience.”
Here are some other suggestions: