A Millennial weighing in on how to market to the Millennial Generation.
This instalment will focus on why having a mobile strategy is key to reaching this demographic, as well as the the significant changes that Google is making to their algorithms come April 21st.
We, Millennials, have adopted digital like no other. It should come as no real surprise that mobile is our choice. Today’s Millennials are the most mobile device population. So, just how much time does this demographic spend with their beloved smartphones? Here’s what us Millennials are saying about mobile:
Advisors that don’t speak mobile are losing out on business.
With 90% of Millennials saying their phones never leave their side, it would make sense that Millennials turn to their mobile devices to research and find the information that drives their buying decisions. However, surveys suggest that this group is not always thrilled by the mobile experience that they receive from businesses. Millennials expect, even demand that your business be accessible by mobile, and if it isn’t, they will leave.
Advisors looking to target Millennials need to adapt to mobile in order to best reach them on their preferred devices. The first step for Advisors is to ensure that their website is mobile by designing it responsively . Responsive website design refers to a website designed to adapt to any device a visitor is using. It is a single website that intelligently adapts to the screen the visitor is on without compromising functionality or aesthetics.
A responsive website is crucial for Advisors to reach the Millennials, who access the web through their mobile devices at an increasingly high rate. If your website isn’t mobile friendly, most Millennials will assume your practise is out of date, and will likely leave your website for one of your competitors. Offering a great mobile experience on your website helps you stay relevant and competitive, and makes for a great user experience.
In 2015, the number of mobile users will overtake the number of desktop users. Google has released a statement that starting April 21st, Google will begin considering mobile friendliness as a factor when determining how to rank your website in Google searches. This will help users to get relevant, high quality search results that are optimized for their devices. If your website is not responsive, expect your search engine ranking to take a hit in just a couple weeks.
It is actually really simple to test your website and check whether it is mobile friendly or whether you need to update it. All you need to do is run your pages through the Mobile-Friendly Test . Click on the test and input the URL of the website you would like to check, hit the blue ‘’analyze’’ button and the tool will determine whether your site is mobile-friendly.