Recently, our team worked with HealthyPsych on their website redesign project. They were looking for feedback on their health-related content and wanted to find out why some visitors were quickly leaving their site. We started out with a comprehensive website audit and made a few simple suggestions that dropped the bounce rate by 3% and increased the views of their top pages by over 87% in the first month. Rather than leaving right away, readers spent 9% more time combing through the content and visited multiple pages. Case in point: a web design consultant can help you solve some of the biggest mysteries and get the best value out of your website redesign.
5 Reasons Why You Need A Web Design Consultant
1. Remember FLASH?
Today if you had a FLASH website, people would laugh your brand into tomorrow. Yet, at one time, that was commonplace. One of the biggest mistakes that businesses make is that, because it’s a relatively big investment and hassle, they presume they can take a “set it and forget it” approach to web design. You don’t necessarily have to update your website every year or so — but you should regularly review your design to make sure it is still linking users with great content, showing your business in the best light possible, and attracting qualified buyers. When you’re deciding on the look of your new site, it helps to have an experienced, impartial set of eyes and a second opinion. Of course, there is more to a website than just looks, though…
2. Eat, Sleep, Breathe, SEO… Rinse and Repeat.
Google is continually tweaking their search engine to more efficiently link users with the content they desire. Last year there were only five major updates, but in years prior, there have been nearly 20. You can miss a lot if you’re not paying attention — and who can afford to, while running a business, unless it IS your business? From Meta tags to technical SEO to analytics to content copy, a web design consultant works alongside your web development team and copywriters to deliver expertise where it is needed and ensure all your ducks are in a row, so each new page is crawled and ranked by Google and other search engines.
3. Find reputable writers?
Many clients come to us looking for connections to people who can take their web design project from “blah” to extraordinary. Trust us, we know fully well that it can take YEARS to find reliable, talented writers and web designers who won’t leave a project half-finished and drop off the grid. If you need to find the right freelancers or subcontractors to keep your web design project a well-oiled machine, our web design consultants can point you in the right direction.
4. Consultants test and optimize to ensure conversions
A pretty website can only get you so far. Consultants provide the strategic insight you need to get the most from your website investment. They can guide you toward choosing options that will enhance the user experience. Our experienced consultants know how to capture more leads — and convert them into sales! Ultimately, that’s what you want, right? Consulting is just one part of the total package, but one that guarantees you the biggest Return On Investment.
5. Dressed for success?
Even if you have already designed a perfect website, you will need the right tools to keep it performing well over time. There are so many WordPress plugins, lead generation tools, A/B testers, and other resources to choose from. We can help you decide on the best arsenal of tools, software, and subscriptions that will fit nicely with your overall business goals and vision for the future. We’ll cover which benchmarks and key performance indicators to track to make sure you come out on top.
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