Are you alienating clients?
It’s puzzling to us when advisors say they don’t want to brand themselves as “too female friendly” for fear of alienating their male clients.
Yet, they seem perfectly okay with alienating their female clients by maintaining a male focused practice.
Given that women control 1/3 of all financial assets, which is expected to grow to 2/3, and that 40% of them out-earn their husbands – they represent a formidable financial powerhouse and are more than likely to be your best source of new clients!
Related: 5 Ways Advisors Can Win With Female Clients
Stop shooting yourself in the foot – visit our website www.strategymarketing.ca and learn how you can grow your practice by connecting with women.
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