This is the time of the year to be thankful for our families, our business, our clients and the successes we’ve achieved. I’m thankful for all of you and look forward to meeting and mentoring even more of you in 2017.
One of the things I’m not thankful for….people who try to stop others on their road to success. One of my own clients had one of these “jerks” try to hold them back this year, read her story below to learn how you can keep your focus and avoid being derailed by a “jerk.”
She is a total entrepreneur and committed to building a financial practice focused on engaging women. Her big debut will be in two months where she can finally ( legally) reach out to her former clients.
We have spent months creating her authentic focus to match her vision and purpose as a financial advisor. She has written her story, developed an authentic compelling message and is in the process of creating a dynamic 1on1 presentation all of which is focused on women.
In the mean time she has been putting her toe in the water. At networking events she has been sharing her story and getting great responses.
Women and even men have asked more questions wanting to learn more about this unique approach to wealth management. The momentum was starting to build even though she had not formerly launched and then she met this jerk.
During our coaching call she said she had been getting good responses but had some concerns. She began to share a brief encounter with a highly networked lawyer in the community.
She began to share her story and mission with this man, about her focus on women. His response, “Don’t you think that’s demeaning? Do you think women are stupid and can’t learn?”
His questions were all laced with testosterone disguised as a feminist. He continued to state that women were smart and totally capable and her message was insulting.
At first she was shocked, he responded so vehemently even feeling a little threatened by his aggressive nature but she pushed back,
“How involved is your wife with managing the financial affairs?”
He shared, “Well she manages the bills and balances the checkbook.”
She asked, “What about the investments? If you died would she know what to do with the money?”
He meekly said “I don’t know”.
While Lisa could feel the defensive and threatened nature of this man she allowed these comments to undermine her new found confidence in marketing to women.
When I asked her would she want this man as a client her response was a quick and adamant,
“No he is a JERK!”
“Do most men you share this with respond this way?”
“No actually they become very interested.”
“So what does that tell you?”
“He is not my tribal market.”
What was interesting about this scenario is that this man’s reaction triggered old scripts and memories, from a day gone by and is not a reflection of most men today in fact quite the opposite. Yet these old experiences run deep, we often give them too much weight and relevance which holds women from being who we are and what we want.
I’ve been there and still encounter these jerks although the experiences are fewer and far between. I suppose every woman experiences individuals who trigger sensitive buttons in our past life.
Sometimes it’s an attitude or a tone of voice from a man at work or in a social setting, it’s funny because my husband doesn’t hear it but I do. Sometimes it’s lack of eye contact or too much eye contact. Even in today’s more progressive world even their vocabulary can be a clear giveaway.
The key to remember is that these men are NOT the norm, these relics feel highly threatened by your strength and confidence. And if you are still feeling this you can imagine how female clients feel, the discomfort, feelings of being ignored with financial speak that makes them feel stupid or less than.
Perhaps instead of countering or walking away the next time consider thanking them for reinforcing your mission and passion to help women create financial confidence so that they never have to depend on others to live the life they want.
3 Life Insights From the Jeff and Mackenzie Bezos Divorce
Weekend Warriors: Ortho Regenerative Technologies Begins Final Animal Studies in Rotator Cuff Repair
Advisors: A New Way to Build Trust With Your Audience on Social Media
4 Tips to Get Over Your Fears of Being on Camera
Top 7 Questions To Identify Core Leadership Skills
How Technology Is Helping Clients Take a Bigger Role Than Ever
What Happens When Labour Gets Commoditized
Top 10 Video Marketing Trends in 2019
8 Ways to Be Fearless at Cold Calling
Content Marketing Strategy For Your Business: How To Make It Effective
Markets10 hours ago
Long-Term Investors: The S&P 500 Is Not Your Friend. Here’s Why.
Development10 hours ago
Again, and Again, and Again: The Way to Build a Great Advisory
Advisor Marketing11 hours ago
How to Integrate a Robo-Advisor Offering on Your Website
Equities1 day ago
MIT Says 2019 the Year That Blockchain Goes Mainstream
Sales Strategy1 day ago
The “Polite” Prospect Can Be the Most Difficult Prospect
Human Performance1 day ago
6 Techniques to Close Deals Faster
Markets2 days ago
Is the Market Rising Due to the Lack of Bad News Screaming at Us?
Markets2 days ago
The Early Bird Sells too Soon