When markets tumble all clients get anxious but for many women volatile markets undermines any sense of safety and comfort, creating fear and unrest.
For many women they lack the years of experience managing their investments to understand the natural volatility and investment cycles. With this lack of experience women want more assurances that the decisions they have made were the right decisions for their future.
When there is fear, relationships can quickly fall apart and it’s not uncommon to find women seeking advice from alternative sources.
Take the time during these volatile periods to reach out to your female clients repeatedly if need be.
Call to give her that sense of comfort knowing you are there watching out for her money.
Here are 5 ways advisors must approach and guide women through volatile markets:
You can’t call too much, but not calling enough can create serious cracks in your client advisor relationship.
And if some other advisors is providing more consistent perspectives and reassurance these volatile markets are creating more downside for you that goes far beyond the value of investments .
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