When Desiderius Erasmus, a 15th century philosopher and humanist, penned those words he most certainly wasn’t referring to financial advisors. Rather he was making a broad observation that while men and women are very different, often leading to misunderstandings and even conflict – the world would be a poorer place without them.
Little did he imagine that in North America in the 21st Century his words would be prophetic, and not just philosophically.
According to a Prudential Research study more women are; becoming millionaires, the primary breadwinners in the family, graduating from college than men. They control 51.3%, or $14 trillion, in personal wealth and are expected to control $22 trillion within the next decade.
Financial advisors who still think they can live without women had better rethink their strategy.
The bottom line is that women represent a huge and growing market. Advisors who learn how to connect with women and provide a female friendly service will be the winners.
For more information on how to contact us and learn more about how to connect with female advisors please visit our website www.strategymarketing.ca
We look forward to hearing from you and will respond in September when we get back from holidays – until then we would like to wish all our readers a wonderful summer.
Learn how to Retain Female Clients through this online course and earn CE credits. Or visit us at here and learn everything there is to know about what women want and how to serve them well.
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