Newsletters will always be fashionable in our books. They’re simply one of the best ways to get the right content in front of the right people. If you’re interested in finding ways to improve your newsletters, check out this post.
Here are 11 quick reminders to make sure your newsletters are as engaging as possible:
1. Write great headlines
Today, everyone’s attention is being pulled in different directions. A strong headline is probably the best way to grab a reader’s attention. Try writing out 25 different headlines before you make a final decision.
2. Focus your content
A newsletter filled with scattered content themes may feel sloppy. We think staying focused on one overarching topic per newsletter is often the best way to do it.
3. Think carefully about your images
Stock photos may be okay, given that they can add some flavour to a newsletter. But a bold image – one that inspires, challenges or intrigues – can take a newsletter to the next level.
4. Write timely content
The most popular newsletters have articles that tackle a current event. Although current content often means tighter deadlines, we think it’s worth it.
5. Build a strong list
Your email (or mailing) list doesn’t have to be big. Just get the right info in front of the right people.
6. Don’t stop researching
More data at hand means that when clients ask for more information, you can keep the conversation going and continue to add value.
7. Test your content
Send out different versions of your newsletter. For example, use different headlines, calls to action and images, and see which ones get more responses. Of course, your results will be more meaningful if you have a larger list but it can’t hurt to experiment!
8. Share it
Social media is one of the best ways to get your newsletters in front of new eyes. Get on LinkedIn and Twitter to share the content that you worked hard to produce.
9. Create a clear unsubscribe link
If you’re sending your newsletter via email, make sure you have a clear unsubscribe link. Now that CASL has come to Canada, big ($1 million+) fines are in store for people and companies who are found guilty of spamming. So make sure it’s incredibly easy for readers to get off your list.
10. Think about less content
Your newsletter, like all content initiatives, must be sustainable. If it’s taking up too much time, send less copy rather than skipping an edition.
11. Seek feedback
Ask what your readers thought about your newsletter in every edition you send out. The feedback you receive is a key resource for crafting future content.