Speech writing involves a highly refined set of skills – and marketing professionals who have these skills are a hot commodity in the financial services industry.
Here are three tips you can quickly implement when writing your next speech.
1. Simplify everything
There are a few ways you can simplify your speeches. First, you can simplify the topic. People who can simplify a complicated topic are the true superstars in the world of marketing and communications.
Second, you can simplify your language. Use strong verbs, removing unnecessary adjectives and avoiding jargon are three easy wins for speech writers. Third, you can simplify your structure. Too many asides will distract your audience, so stick to the topic at hand.
Simplify the topic, your language and your structure.
2. Write like you talk
The spoken word is a different kind of animal than the written word.
Whereas in the written word, you can convey a certain level of formality by avoiding contractions and using sophisticated words, the spoken word should almost always be delivered with a more casual tone of voice.
The spoken word should almost always be delivered with a more casual tone of voice.
In speeches, contractions like “we’re” are better than “we are.” And words like “commence” should always be replaced with simpler words. In this case a word like “begin” would be appropriate.
3. Finish with a bang
It’s important to wrap up your speech by reminding your audience what you’ve told them. For bonus points, some sort of flash of creativity (like a clever quote) at its conclusion will undoubtedly make your speech more memorable in the minds of your audience.
Do you want more speech writing tips? Check out these four tips to help strengthen your next speech.
3 Strategies to Feel More in Control of Your Investments in 2019
3 Life Insights From the Jeff and Mackenzie Bezos Divorce
Weekend Warriors: Ortho Regenerative Technologies Begins Final Animal Studies in Rotator Cuff Repair
Advisors: A New Way to Build Trust With Your Audience on Social Media
4 Tips to Get Over Your Fears of Being on Camera
Top 7 Questions To Identify Core Leadership Skills
How Technology Is Helping Clients Take a Bigger Role Than Ever
What Happens When Labour Gets Commoditized
Top 10 Video Marketing Trends in 2019
8 Ways to Be Fearless at Cold Calling
Markets24 hours ago
Long-Term Investors: The S&P 500 Is Not Your Friend. Here’s Why.
Development24 hours ago
Again, and Again, and Again: The Way to Build a Great Advisory
Advisor Marketing24 hours ago
How to Integrate a Robo-Advisor Offering on Your Website
Equities2 days ago
MIT Says 2019 the Year That Blockchain Goes Mainstream
Sales Strategy2 days ago
The “Polite” Prospect Can Be the Most Difficult Prospect
Human Performance2 days ago
6 Techniques to Close Deals Faster
Markets3 days ago
Is the Market Rising Due to the Lack of Bad News Screaming at Us?
Markets3 days ago
The Early Bird Sells too Soon