Perhaps you don’t ever want the fame of Kim Kardashian or Beyoncé, but who wouldn’t want their business to have at least a little of that recognition? Perhaps your brand is Y.O.U. and you want to know where to begin to get your expertise and brilliance out to the world. Remember, it doesn’t matter how brilliant you are, if no one besides your mom knows about you, it is brilliance wasted.
With today’s social tools available and free, there’s no reason we can’t get a slice of that paparazzi pie. It takes a strategic focus, consistency, and it takes being in it for the long game (Think Monopoly…not Go Fish!). There is no easy button, no shortcut. You can write a book or get on with Oprah, and you will still be overshadowed by the piano playing chicken next week. You have to do the day-after-day, consistent work to be known and remembered.
If you are just getting started using social media, you might wonder if you are too late to the party. It can feel like you’re showing up to 6th-grade summer camp on day 5 of the 7 days. Everyone has already made friends, practiced their talent show act, and knows where the secret stash of Reese’s Peanut Butter Cups are. This doesn’t mean you can’t get in and learn the ropes and sign on for weeks two, three and four of camp.
The good news, it’s very doable. If you commit to doing the work and making friends … you will reach thousands and start seeing your impact.
Here are 7 steps to take TODAY to get your brand KNOWN:
1. Make a list of your top FAQs.
What are the questions you get asked most often in your business or in the work you do? What do potential customers or clients want to know about your industry? Write them down.
2. Create short videos for your FAQs.
Create one, 2-3 minute video answering one of the questions you just listed in step 1. Don’t wait to have these professionally produced. Don’t wait to get your hair done or until you lose that last 15 pounds. Do it TODAY! Put your smart phone in a simple tripod or even easier, open up your laptop or turn on your computer and start recording. Here are 4 ways to get going:
- Record a screen capture video right within PowerPoint? (go to the “insert” link and select “Screen Recording.”) To record right from your computer
- On a Mac, you simply open iMovie and hit that record button
- On a PC use MovieRecorder to do the same
- On any computer you can use a free tool like LOOM to record any combination of your screen, you in the corner, and the audio.
- On your iPhone or Android check out VIDEOSHOP for easy editing of short smartphone videos.
- Create blog posts for these same FAQs: Open a word doc and write the answers to the questions. You might have the exact same thing but it doesn’t matter. Some people like to read and others like to watch videos. You want to cover all of your bases
- Load your videos to your social channels: This may seem like something Captain Obvious would be saying, but there are many people who load video or blog content and never share that via social media. Load your videos to Facebook, YouTube, and if they are under 10 minutes, also load them to your LinkedIn profile. Don’t load them only to YouTube and then share the link from YouTube to the other channels. Facebook and LinkedIn want you to load the file natively. Basically, they don’t want people leaving their platform to go to YouTube (It’s like sending people to an Ex’s garage sale when you have the same stuff at your house).
- Load your blog posts onto your website: You may have to have someone help you with this if you don’t know how …and if you do, be sure to have them show you how to do it. You’re going to be doing this often enough and it is so easy, you should know how to load content into your site.
- Load your blog post onto your LinkedIn Profile as an ARTICLE: This is simply copying and pasting what you have loaded onto your blog, into LinkedIn as an article. When you post a status update, it goes out to your network, like a Tweet and then it’s gone, unless someone knows to go to your profile and search through “All of Your Activity.” Articles showcase your content in a more prominent way. This is a great way to repurpose your blog post. Don’t forget to add a great image to make it visually interesting.
- Lastly, don’t forget to share the link to your videos and blog content on your other social channels: Take the links from your website and YouTube channel to share on Twitter and other channels you may be active on. If you are active in a social group, and if it’s appropriate to share your content, do so there. You can add an RSS feed to the bottom of your email signature or a hyperlink to take people to your content. It’s not a one-time promotion. You have to share your content over and over again, week after week, month after month. Not everyone will see your content the first time you share it. [read: Starting a New Business: What you need to know about marketing it]
This may seem like a lot of work, but keep in mind, the Kardashians weren’t built in a day. It takes time. It takes doing at least one thing each week to get your brilliance out for the world to see. Don’t look for shortcuts. You want great content that provides value for your target audience. It only comes from you getting that out of your head and sharing it via writing, speaking, creating content … week after week! You can do it! I’m cheering you on.
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