Most businesses that lack the structure of a large corporation find it difficult to take a marketing idea from conception to results. More often than not, we see marketing strategies stopping and starting, stopping after the strategies begins to work, or never starting at all. It may seem ridiculous that this occurs on such a regular basis, but it is really what we see happen over and over again.
One high performing financial advisor told me that he will always be successful in his industry because he executes on the ideas that his peers just talk about. And although not every marketing activity has worked for him (like that one seminar where no one showed up, but he did the presentation anyhow), most have significant results and keep getting better (like his once-a-week strategic alliance lunch campaign). If you look around, there’s no shortage of ideas for how to gain new business. In fact, many people will tell you exactly what they did to achieve success. You just have to choose an idea you want and implement it.
If you have a commitment to net new business, you also need a similar commitment to consistent implementation of your marketing efforts. It turns out that the most difficult marketing effort is the one that gets implemented fully. AND it turns out it is also the one that produces far more results!
Most Read IRIS Articles of the Week: November 12-16
How to Plan for Major Life Transitions
How to Build Your Hedge Fund’s Value Proposition
3 Mindset Hacks for Positive, Purposeful Growth
The Cost of Ignoring Your Emerging Leader’s Ideas
How to Get Recruiters to Notice You on LinkedIn
3 Easy Ways To Visualize Your Success
Using Social Media to Grow Traffic and Sales
Are You Overlooking These Financial Termites?
Can You Spot That One Tiny Thing?
Learn1 day ago
Making Mobile Payments Pay Your Portfolio
Sales Strategy1 day ago
Women in Sales: What Sets Them Apart
Development1 day ago
Are You Running Your Business Like a True Professional, or Just Winging It?
Explore Investment Insights2 days ago
The Future of E-Commerce and Retail Will Be Written in China
Leadership2 days ago
The Most Effective Way to Influence Others
Financial Podcasts2 days ago
Become the Master of Your Own Time
Investing in Life3 days ago
Storyselling: Six Magic Words Guaranteed to Engage Your Clients
Development3 days ago
How to Offer More to Your Ideal Clients