This summer I taught an intensive marketing class at Columbia University where the students were required to create a business idea and then design an integrated marketing campaign to promote it. At the end of the course, each group competed to see who had the most compelling marketing campaign to attract new business.
The students were surprisingly quick to write compelling messaging, design ads, create videos, prepare brochures, write sales scripting, design a website and develop social media profiles. And I do mean quick, as well as exceptional in their execution.
They acted with a sense of freedom to create ideas and fully develop them.
Belief-filled, yet without business experience, they created innovative ideas. Most businesses would be well served to act like these students and create marketing messaging and strategies without fear that they would never work – but instead the innocent belief that they could. Sometimes our “experience” gets in the way and we view new ideas with cynicism or skepticism rather than positivity and confidence that they could work.
The students then had to present their fully formed campaigns to the rest of the class and the judges. These incredibly smart and savvy students needed to listen and respond to the critical reviews of experts and their peers. And, they responded with flying colors. They had passion, ideas, and conviction that we all need (some more than others) for ourselves and for the health of our businesses.
It was challenging for the students, and inspiring for me. They had the motivation to create compelling marketing, implement, and be scrutinized. And they acted with the freedom to create and develop.
It’s possible that I learned more from the students this summer than they learned from me. And for that I’m grateful. How about you, could your business benefit from the bold and confident approach these students took?
Silicon Valley is Taking Fortnite Seriously and So Should You
Are the Tariffs Taking a Toll on China?
Healthcare Stocks: Invest in Business, Not Science
5 Marketing Strategies for Advisors to Ensure Growth
Why Ray Dalio Is Wrong on Capitalism
Establish That Perfect Combination and be Unforgettable
Don’t Get Stuck With a Bad Annuity
What Does Discipline Mean to You?
Can You Take a Punch?
Let Your Audience Know How Unique You Are
Permission to Succeed15 hours ago
A Liquid Commodity for Diamonds with Cormac Kinney
Building Smarter Portfolios15 hours ago
Why Insured Municipal Bonds Make Sense Today
Advisor Marketing15 hours ago
Why You Should Treat Your Content Like Atoms in Financial Services
Development3 days ago
Do You Understand the True Value of Advice?
Advisor Marketing3 days ago
How Often Should Financial Advisors Blog?
Leadership3 days ago
The Hidden Leadership Problem with Passion
Development4 days ago
Changing Forward Means Silencing Your Inner Gremlins
Research4 days ago
Please Don’t Buy the Dip in Nvidia or Other Chip Stocks