Written by: Maria Rummel
Whether we consciously know it or not, we’ve all been touched by the gig economy.
In our consumer lives, it might be something as simple as ordering an Uber or staying in an Airbnb. As a marketer, you’ve maybe even hired a freelancer or two.
As a user of the gig economy, it’s easy to understand the benefit. Say you were going to hire a handyman with an average proficiency in plumbing and electric to both fix the drain in your shower and to tune-up your air-conditioner. What if instead, you hired two experts – each a specialist in their field? The quality of the work is going to be better, and the job will be done in far less time than if you’d used the average handyman. Jobs that can be done in less time, save you money.
The same is true for freelance marketing specialists. We all know there is no true unicorn – a digital marketer who can come in, wear every single hat, and get everything done. The best work is often done by someone who’s taken the time to learn the technology, specialize in their craft, and keep up with the technology.
The problem is that as the gig economy grows, it’s become increasingly difficult to cut through the clutter and find the right specialist for your team. Often times, search results for freelancers can be hit or miss and it can be impossible to find the right person to get the job done.
So what can you do? Reference this checklist to find the right freelancer for your team:
What to look for in a freelancer:
Take a look at their marketing materials – If you’re looking for a marketing professional to help you with your business, look at how they are doing it for themselves. If a freelancer isn’t willing to put in the work for their own business, it’s questionable what kind of effort they will put in for their clients.
Still feel like you’re searching for a needle in a haystack? The Torchlite Marketplace now enables businesses to fill gaps, collaborate, and get more done by connecting marketing teams with vetted digital experts who know how to drive results. Narrow your search results with Torchlite, today!