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How to Connect With Customers in 140 Characters


How to Connect With Customers in 140 Characters

Written by: Emily Brungard

140 characters doesn’t seem like much, but there’s a lot of power in those letters and words.

If your business isn’t harnessing the power of Twitter, you’re missing out on thousands, if not millions, of potential leads, sales and eyes on your business.

Twitter is based around sending out messages and interacting with other users’ messages. If you’re not sending anything out, why would anyone else make the effort to interact with you?


Twitter is an easy, inexpensive way to engage with customers and future customers. Maybe you’ll use Twitter to provide customer service. Maybe you’ll share information about new arrivals and sales. Maybe you’ll showcase a new menu item. Maybe you’ve got an important safety notice–no matter the message you choose to share, Twitter is a great place to engage and inform customers.

But who cares, right? Why should you care about gaining followers on Twitter, likes on Facebook, Instagram followers, Snapchat friends… the list goes on and on. In short, being on social media helps to put your business on the potential customer’s radar. If you’re posting valuable content, followers and fans are more likely to share your content, which further spreads your company’s message. While a “like” or “follow” doesn’t directly translate to dollars, quality content does–hence the importance of using a mix of digital marketing tools in conjunction with your Twitter posts.


Online engagement, especially on Twitter, has the potential to generate sales. According to RivalIQ, 79% of Twitter users are more likely to recommend brands they follow and 67% of Twitter users are more likely to buy from brands they follow. In other words, by simply being active and strategic on Twitter, you can grow your business.

The Torchlite platform was built with the customer in mind–we understand that you want to grow your business, whether that means increasing sales, gaining followers or simply creating a digital presence. Communication is made easy with the Torchlite platform–it provides all of the information and resources that businesses need in order to see results in their digital marketing efforts. The platform provides transparency and fosters open communication. Torchlite customers can see exactly what their Torchliters, their own team of digital marketing experts, are doing through the activity stream, and are able to approve tasks in the platform.



Digital marketing is a must in today’s digital world, but how do you know if your time and money is working? Through analytics. The Torchlite platform tracks many data points that show the results being generated through your digital marketing efforts, including the number of people your tweets reach, the followers you gain and more. When coupled with other marketing efforts like blogging, email marketing and the use of other social media platforms, the Torchlite platform can show what’s working and what’s not working, allowing Torchliters to quickly and seamlessly pivot strategies.

Do you admire any brands on Twitter? Who do you think does a good job of engaging customers online?

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