Written by: Brenna Finlay
If the groundhog sees his shadow, do we have six more weeks of winter? Holidays can be confusing – especially when it comes to incorporating them into your social strategy. But don’t worry, we have you covered.
Anticipating holidays and promoting them on social media can be a great way to draw attention to your brand. But before posting holiday social content ask yourself:
- Does promoting this holiday support a primary marketing objective?
- Does promoting this holiday align with my social strategy?
- Is something more important happening in the world for my audience that day?
Brands don’t have to participate in every holiday, but it is best practice to be aware of observance. Check out the holidays below to help prepare your social calendar and download the full 2018 holiday calendar cheat sheet for quick reference all year long!
Groundhog Day is celebrated the US and Canada, but the most well-known celebration happens in Punxsutawney, Pennsylvania. If groundhog Punxsutawney Phil sees his shadow, the superstition is that there will be six more weeks of winter.
Date: Friday, February 2nd
Hashtag(s): #groundhogday #punxsutawneyphil
Martin Luther King Jr. Day
This day marks the anniversary of the influential American Civil leader’s birth. Some schools are open on this holiday in order to educate students on the importance of Martin Luther King’s influence on the world.
Date: Monday, January 15th
Also known as “Fat Tuesday,” this vibrant holiday is celebrated in New Orleans and across the United States. It is a holiday before Ash Wednesday where people start fasting for Lent.
Date: Tuesday, February 13th
Hashtag(s): #mardigras #fattuesday
The day of love. This is not a public holiday, but it’s definitely a cute one! Valentine’s Day is celebrated in the United States, United Kingdom, France, Mexico, and Australia.
Date: Tuesday, February 14th
Hashtags: #valentinesday #bemine #galentinesday #valentines
Chinese New Year
Chinese New Year marks the first day of the New Year in the Chinese calendar. It’s not a federal public holiday in the United States.
Date: Friday, February 16th
George Washington’s birthday is the reason behind celebrating all the presidents in the United States on the third Monday in February each year.
Date: Monday, February 19th
Read Across America Day
Read Across America Day is celebrated each year on Dr. Seuss’s birthday to promote reading across the United States. People come together and take part in reading books.
Date: Friday, March 2nd
Hashtags: #readacrossamerica #drseuss
Example: Check out these Pinterest ideas!
Employee Appreciation Day
Bosses across the United States have a chance to support, thank, and appreciate their workers on this day each year.
Date: Friday, March 2nd
St. Patrick’s Day
Celebrated by the United States and Ireland. There are many Irish-themed parties with the color green displayed everywhere.
Date: Saturday, March 17
Hashtags: #stpatricksday #shamrock #leprechaun #green #irish #stpattys
Christians around the world celebrate the resurrection of Jesus on Easter Sunday. The Easter bunny also makes an appearance of this day – laying, decorating, and hiding eggs as a symbol of new life.
Date: Sunday, April 1
Hashtags: #easter #eastersunday #eastereggs
Example: See how Peeps celebrates Easter
For Americans, this is the deadline to file their income tax details.
Date: Tuesday, April 17
Hashtags: #taxseason #taxday
Hug a tree, go green, and celebrate the earth. Celebrated worldwide.
Date: Sunday, April 22
Hashtags: #earthday #earthdayeveryday #gogreen
Take Our Sons and Daughters to Work Day
Date: Thursday, April 26
Celebrated by: A non – profit educational program in the United States, Canada, and Australia. Parents take their kids to work for one day.
Cinco De Mayo
This holiday is commonly confused with Mexico’s independence day. Cinco De Mayo is a celebration of the defeat of the French army. It is not a U.S. federal holiday.
Date: Saturday, May 5th
Hashtags: #cincodemayo #fiesta
In the United States, Mother’s Day is celebrated on the second Sunday of May. It’s the celebration of motherhood and a time to appreciate mothers.
Date: Sunday, May 13
Hashtags: #mothersday #happymothersday
Summer is here! Memorial Day is a celebration of all the men and women who served in the military for the United States and the unofficial start of summer for Americans.
Date: Monday, May 28
Celebrated in the United States on the third Sunday of June, Father’s Day celebrates the contributions of father figures.
Date: Sunday, June 7
Hashtags: #fathersday #dad #bestdad
The anniversary of the United State’s Declaration of Independence from Great Britain in 1776. Patriotic displays are organized throughout the United States.
Date: Wednesday, July 4
Hashtags: #4thofjuly #independenceday
Women’s Equality Day
Women’s Equality Day is the anniversary of the adoption of the 19th amendment to the United States, which granted the women to vote.
Date: Sunday, August 26th
Hashtags: #nationalwomenequality #womensequality #heforshe
Labor Day celebrates labor unions’ strengths of and contributions to the United States economy.
Date: Monday, September 3rd
Hashtags: #laborday #happylaborday #labordayweekend
National Grandparents Day
Grandparents are celebrated in the United States, Australia, Italy, Canada, Estonia, Pakistan, Singapore, and Taiwan on this day.
Date: Sunday, September 9
Hashtags: #nationalgrandparentsday #grandparents
Boss’s Day is a time for workers to appreciate their employers throughout the United States.
Date: Tuesday, October 16
Hashtags: #bossday #bossesday
This celebration of all things spooky is celebrated primarily in the United States, Canada, and Ireland with costumes and trick-or-treating.
Date: Wednesday, October 31
Hashtags: #halloween #spooky #happyhalloween #costumes #pumpkins
Celebration in USA for the anniversary of ending World War I. In the United States, we thank veterans for their service on this day.
Date: Sunday, November 11th
Thanksgiving is an American holiday falling on the fourth Thursday of November. It was first celebrated by the pilgrims after the first harvest.
Date: Thursday, November 22nd
Hashtags: #happythanksgiving #thanksgiving #thankful #turkeyday #gobblegobble
Example: See how Doritos gives thanks
Black Friday is the busiest shopping day in the USA. The day after Thanksgiving, people stay up all night to get the best deals.
Date: Friday, November 23rd
Hashtags: #blackfriday #blackfriday2018
Cyber Monday is the Monday after Thanksgiving and has become the busiest online shopping day in the United States.
Date: Monday, November 26th
Hashtags: #cybermonday #online #shopping
Hanukkah is the eight-day Jewish Festival of Lights celebrated worldwide with the nightly lighting of the menorah.
Starts: Monday, December 3rd
Hashtags: #happyhanukkah #hanukkah #menorah #eightdays
For Christians, Christmas Eve is a reminder of Jesus’ birth. Celebrated around the world, children are anxiously waiting for Santa on this night.
Date: Monday, December 24th
Hashtags: #christmasseve #christmastree #winter #waitingforsanta #christmastime
Celebrated around the world for Jesus’ birth. There are many Christmas traditions, but Santa is a commonly known figure on this jolly holiday.
Date: Tuesday, December 25th
Hashtags: #christmas #merrychristmas #christmascountdown #tistheseason #seasonsgreetings
Kwanzaa is a week-long holiday celebrating African culture and tradition.
Starts: Wednesday, December 26th
Learn More: Check out the history of Kwanzaa
New Year’s Eve
Celebrated by: This is a social holiday for people around the world. New York has one of the biggest celebrations. Snapchat stories are prominent on this night.
Date: Monday, December 31st
Hashtags: #NYE #newyearseve #newyear #2019 #newyearnewme
New Year’s Day (2019)
Whether it’s smashing bottles in Egypt, burning scarecrows in Ecuador, or stuffing 12 grapes in your mouth to achieve good luck for the new year in Spain, there are many ways to celebrate this wonderful holiday around the world.
Date: Tuesday, January 1st
Hashtag(s): #happynewyear #goodbye2018 #healthyeating
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