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How to Plan for 2018 Social Media Holidays


How to Plan for 2018 Social Media Holidays

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If the groundhog sees his shadow, do we have six more weeks of winter? Holidays can be confusing – especially when it comes to incorporating them into your social strategy. But don’t worry, we have you covered.

Anticipating holidays and promoting them on social media can be a great way to draw attention to your brand. But before posting holiday social content ask yourself:

  • Does promoting this holiday support a primary marketing objective?
  • Does promoting this holiday align with my social strategy?
  • Is something more important happening in the world for my audience that day?

Brands don’t have to participate in every holiday, but it is best practice to be aware of observance. Check out the holidays below to help prepare your social calendar and download the full 2018 holiday calendar cheat sheet for quick reference all year long!

Groundhog Day

Groundhog Day is celebrated the US and Canada, but the most well-known celebration happens in  Punxsutawney, Pennsylvania. If groundhog  Punxsutawney Phil sees his shadow, the superstition is that there will be six more weeks of winter.

Date: Friday, February 2nd

Hashtag(s): #groundhogday #punxsutawneyphil

Example: See how Target celebrated Groundhog Day on Instagram

Martin Luther King Jr. Day

This day marks the anniversary of the influential American Civil leader’s birth. Some schools are open on this holiday in order to educate students on the importance of Martin Luther King’s influence on the world.

Date: Monday, January 15th

Hashtag(s): #MLK

Example: See how Pop Chips promoted Martin Luther King Jr. Day

Mardi Gras

Also known as “Fat Tuesday,” this vibrant holiday is celebrated in New Orleans and across the United States. It is a holiday before Ash Wednesday where people start fasting for Lent.

Date: Tuesday, February 13th

Hashtag(s): #mardigras #fattuesday

Example: Check out how Coca Cola celebrates Mardi Gras

Valentine’s Day

The day of love. This is not a public holiday, but it’s definitely a cute one! Valentine’s Day is celebrated in the United States, United Kingdom, France, Mexico, and Australia.

Date: Tuesday, February 14th

Hashtags: #valentinesday #bemine #galentinesday #valentines

Examples: PepsiKrispy Kreme, and Target

Chinese New Year

Chinese New Year marks the first day of the New Year in the Chinese calendar. It’s not a federal public holiday in the United States.

Date: Friday, February 16th

Hashtags: #chinesenewyear

Example: See how Uber promotes the Chinese New Year

President’s Day

George Washington’s birthday is the reason behind celebrating all the presidents in the United States on the third Monday in February each year.

Date: Monday, February 19th

Hashtags: #presidentsday

Example:  Check out L.L. Bean’s celebration of President’s Day

Read Across America Day

Read Across America Day is celebrated each year on Dr. Seuss’s birthday to promote reading across the United States. People come together and take part in reading books.

Date: Friday, March 2nd

Hashtags: #readacrossamerica #drseuss

Example: Check out these Pinterest ideas!

Employee Appreciation Day

Bosses across the United States have a chance to support, thank, and appreciate their workers on this day each year.

Date: Friday, March 2nd

Hashtags: #employeeappreciation

Example:  See how Petra Bistro & Cafe appreciates employees

St. Patrick’s Day

Celebrated by the United States and Ireland. There are many Irish-themed parties with the color green displayed everywhere.

Date: Saturday, March 17

Hashtags: #stpatricksday #shamrock #leprechaun #green #irish #stpattys

Examples:  Krispy Kreme and Dunkin Donuts


Christians around the world celebrate the resurrection of Jesus on Easter Sunday. The Easter bunny also makes an appearance of this day – laying, decorating, and hiding eggs as a symbol of new life.

Date: Sunday, April 1

Hashtags: #easter #eastersunday #eastereggs

Example: See how Peeps celebrates Easter

Tax Day

For Americans, this is the deadline to file their income tax details.

Date: Tuesday, April 17

Hashtags: #taxseason #taxday

Example: Check out T-Mobile’s promotion of tax day on Twitter

Earth Day

Hug a tree, go green, and celebrate the earth. Celebrated worldwide.

Date: Sunday, April 22

Hashtags: #earthday #earthdayeveryday #gogreen

Examples: Ben & Jerry’s Crayola, and Ikea

Take Our Sons and Daughters to Work Day

Date: Thursday, April 26

Celebrated by: A non – profit educational program in the United States, Canada, and Australia. Parents take their kids to work for one day.

Hashtags: #tyktwd

Learn More: Know the dos and don’ts of taking your kids to work!

Cinco De Mayo

This holiday is commonly confused with Mexico’s independence day. Cinco De Mayo is a celebration of the defeat of the French army. It is not a U.S. federal holiday.

Date: Saturday, May 5th

Hashtags: #cincodemayo #fiesta

Examples: See how Taco Bell uses Snapchat to celebrate Cinco De Mayo

Mother’s Day

In the United States, Mother’s Day is celebrated on the second Sunday of May. It’s the celebration of motherhood and a time to appreciate mothers.

Date: Sunday, May 13

Hashtags: #mothersday #happymothersday

Example: Check out how Country Crock celebrates Mom’s around the world

Memorial Day

Summer is here! Memorial Day is a celebration of all the men and women who served in the military for the United States and the unofficial start of summer for Americans.

Date: Monday, May 28

Hashtags: #memorialday

Example: Check out Coca-Cola’s campaign to promote Memorial Day

Father’s Day

Celebrated in the United States on the third Sunday of June, Father’s Day celebrates the contributions of father figures.

Date: Sunday, June 7

Hashtags: #fathersday #dad #bestdad

Example: Check out how Audi recognizes Father’s Day

Independence Day

The anniversary of the United State’s Declaration of Independence from Great Britain in 1776. Patriotic displays are organized throughout the United States.

Date: Wednesday, July 4

Hashtags: #4thofjuly #independenceday

Example: See how Coca-Cola celebrates Independence Day on Twitter

Women’s Equality Day

Women’s Equality Day is the anniversary of the adoption of the 19th amendment to the United States, which granted the women to vote.

Date: Sunday, August 26th

Hashtags: #nationalwomenequality #womensequality #heforshe

Example: Check out how Emma Watson and Twitter promoted women’s equality

Labor Day

Labor Day celebrates labor unions’ strengths of and contributions to the United States economy.

Date: Monday, September 3rd

Hashtags: #laborday #happylaborday #labordayweekend

Example: Check out this Coca-Cola campaign about Labor Day

Related: How to Increase Revenue Through Digital Marketing

National Grandparents Day

Grandparents are celebrated in the United States, Australia, Italy, Canada, Estonia, Pakistan, Singapore, and Taiwan on this day.

Date: Sunday, September 9

Hashtags: #nationalgrandparentsday #grandparents

Example: See how Cheetos celebrated Grandparents

Boss’ Day

Boss’s Day is a time for workers to appreciate their employers throughout the United States.

Date: Tuesday, October 16

Hashtags: #bossday #bossesday

Example: Check out how Burger Boss celebrates Boss’ Day


This celebration of all things spooky is celebrated primarily in the United States, Canada, and Ireland with costumes and trick-or-treating.

Date: Wednesday, October 31

Hashtags: #halloween #spooky #happyhalloween #costumes #pumpkins

Examples: Chipotle, Pepsi, and Taco Bell

Veterans Day

Celebration in USA for the anniversary of ending World War I. In the United States, we thank veterans for their service on this day.

Date: Sunday, November 11th

Hashtags: #veteransday

Example: Check out how American Eagle celebrates Veterans Day

Thanksgiving Day

Thanksgiving is an American holiday falling on the fourth Thursday of November. It was first celebrated by the pilgrims after the first harvest.

Date: Thursday, November 22nd

Hashtags: #happythanksgiving #thanksgiving #thankful #turkeyday #gobblegobble

Example: See how Doritos gives thanks

Black Friday

Black Friday is the busiest shopping day in the USA. The day after Thanksgiving, people stay up all night to get the best deals.

Date: Friday, November 23rd

Hashtags: #blackfriday #blackfriday2018

Examples: Check out these 5 remarkable Black Friday posts

Cyber Monday

Cyber Monday is the Monday after Thanksgiving and has become the busiest online shopping day in the United States.

Date: Monday, November 26th

Hashtags: #cybermonday #online #shopping

Examples: See how Lilly Pulitzer celebrates Cyber Monday


Hanukkah is the eight-day Jewish Festival of Lights celebrated worldwide with the nightly lighting of the menorah.

Starts: Monday, December 3rd

Hashtags: #happyhanukkah #hanukkah #menorah #eightdays

Examples: See how Target celebrates Hanukkah on Facebook

Christmas Eve

For Christians, Christmas Eve is a reminder of Jesus’ birth. Celebrated around the world, children are anxiously waiting for Santa on this night.

Date: Monday, December 24th

Hashtags: #christmasseve #christmastree #winter #waitingforsanta #christmastime

Examples: Dunkin DonutsCoca-Cola, and Chipotle

Related: If You’re Trying to Reach Potential Clients on Facebook, Think Differently


Celebrated around the world for Jesus’ birth. There are many Christmas traditions, but Santa is a commonly known figure on this jolly holiday.

Date: Tuesday, December 25th

Hashtags: #christmas #merrychristmas #christmascountdown #tistheseason #seasonsgreetings

Examples: PepsiHershey Kisses, and Target


Kwanzaa is a week-long holiday celebrating African culture and tradition.

Starts: Wednesday, December 26th

Hashtags: #kwanzaa

Learn More: Check out the history of Kwanzaa

New Year’s Eve

Celebrated by: This is a social holiday for people around the world. New York has one of the biggest celebrations. Snapchat stories are prominent on this night.

Date: Monday, December 31st

Hashtags: #NYE #newyearseve #newyear #2019 #newyearnewme

Examples:Pop Chips and Pepsi (also, check out different traditions from around the world!)

New Year’s Day (2019)

Whether it’s smashing bottles in Egypt, burning scarecrows in Ecuador, or stuffing 12 grapes in your mouth to achieve good luck for the new year in Spain, there are many ways to celebrate this wonderful holiday around the world.

Date: Tuesday, January 1st

Hashtag(s): #happynewyear #goodbye2018 #healthyeating

Example: See how Target celebrated New Year’s Day

Download the full 2018 holiday calendar or activate the 2018 holiday template in your Torchlite account to stay on top of these holidays while planning your social content this year.

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