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How to Predict Your Marketing Success In 2018


How to Predict Your Marketing Success In 2018

Take this quick assessment to predict your marketing success in 2018 and find areas to improve.

1. Do you have an up-to-date website with at least one call-to-action? This call-to-action can be to get people to interact, sign up for an email newsletter, request valuable information, download an article/whitepaper, register for a seminar, etc.

Value: 5 points for one or more calls-to-action.  _______

Value: 5 additional points for each call-to-action that is already generating qualified leads. ______

2. Do you have video on your website that is about 1 minute in length that gets views each week? 

Value: Give yourself 5 points.  ______

3. Do you have a marketing activity that will generate a minimum of 5 new qualified prospects each month (seminars, events, mailing, email campaign, networking, niche targeting, strategic alliance referrals, client referrals, etc.)? 

Value: 5 points for each activity/strategy that has been proven or will be likely to produce qualified prospects: ____

4. Do you have a list of more than 500 prospective leads to email and/or mail? 

Value: 5 points and 5 extra points for each additional 500 prospects on your list.  _______

Related: Use New Words: The Best Way to Upgrade Your Marketing in 2018

5. How often do you contact your list of prospective clients? 

Value: 10 points for monthly contacts of email, mail or calls: _____ 

6. How many prospects do you have on your “hotlist” – those you feel have a high likelihood of doing business with you this year? 

Value: 1 point for each hot prospect.  _____

7. How many referrals did you receive in 2017? 

Value: 1 point for every referral that became a client?  ______

Total Score? _______

Predict Your Success:

  • Top Producer: Score of 80 to 100+ points – you will likely have a great year!
  • Marketing Up and Comer: Score of 50 to 79 points – you are building a strong pipeline!
  • Just Getting Started: Score of 30-49 points – you are on the right track but to acquire the new business you deserve, more attention may need to be paid to your marketing.
  • Opportunity Alert: Score of 0-29 points – you have all sorts of potential to use marketing better to generate prospects and new business.
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