When it comes to representing your company’s brand, your logo is right at the top of the list. It should always look crisp and clear. So much depends on sending the right file type for print, web design, promos and sponsorships. But how are you supposed to know which file type to send? Here’s a tip: everything you need to know is right there in the file name extension. Some of the more common graphic file extensions include:
GIF (Graphical Interchange Format)
These low-resolution (low-res) files look best on the web, and are small enough to send via email. Avoid using them for printed materials.
PNG (Portable Network Graphics)
PNG files look great in PowerPoint presentations. These are also low-res, and not recommended for printing.
JPG (Joint Photographic Experts Group)
JPG files are fine for office printing and the web. JPG files can be medium- or low-res. They are not necessarily crisp enough, however, for high-quality printing.
AI (Adobe Illustrator)
AI is a source file, meaning the format in which your logo was actually created. Most printers, large-format sign makers and companies that produce promotional products prefer to receive AI files.
EPS (Encapsulated Postscript)
EPS files are also great for printers, large-format sign makers and promo companies.
TIF (Tagged Image File Format)
TIF files can be quite large in size, but are very reliable for high-quality printing.
Avoid getting into a “TIF” with your printer and “GIF” them the right logo file every time!
How to Plan for Major Life Transitions
How to Build Your Hedge Fund’s Value Proposition
3 Mindset Hacks for Positive, Purposeful Growth
The Cost of Ignoring Your Emerging Leader’s Ideas
How to Get Recruiters to Notice You on LinkedIn
3 Easy Ways To Visualize Your Success
Using Social Media to Grow Traffic and Sales
Are You Overlooking These Financial Termites?
Can You Spot That One Tiny Thing?
4 Tips To Relieve Common Financial Stresses
Learn20 hours ago
Making Mobile Payments Pay Your Portfolio
Sales Strategy20 hours ago
Women in Sales: What Sets Them Apart
Development20 hours ago
Are You Running Your Business Like a True Professional, or Just Winging It?
Explore Investment Insights2 days ago
The Future of E-Commerce and Retail Will Be Written in China
Leadership2 days ago
The Most Effective Way to Influence Others
Financial Podcasts2 days ago
Become the Master of Your Own Time
Investing in Life3 days ago
Storyselling: Six Magic Words Guaranteed to Engage Your Clients
Development3 days ago
How to Offer More to Your Ideal Clients