I have observed many firms attempts to create loyalty amongst their staff. The problem: loyalty is not something you can force upon people or manufacture.
But we all want our best staff, teams, and coworkers to be loyal – so how can that be achieved?
Leadership 101, the Hawthorne Effect (study by Harvard)*, and almost all research conducted on workforce development have suggested that the way you create a loyal and inspired workforce is through changing the way employees feel about the organization, not by requiring them do things that already loyal people would be inclined to do.
Studies done over nearly the past 100 years have shown that it is the time and attention individually paid to employees and a valuation of their work through compensation and acknowledged appreciation that causes them to value the work they are doing, like their place of employment and who they are working for, and inspires them to give of themselves in a way that isn’t required.
Related: The Power in Psychological Placebos
An example to look at is Walmart. The company culture in the beginning manifested with a morning cheer. It was started by enthusiastic “hog-calling” Arkansas Razorback fans who already liked going to work and had a passion for what they were doing. The key word is: already.
What are you doing to create loyalty? Look at your company culture and consider ways to foster an environment where employees can thrive.
The Cornerstone of Effective Marketing Is Understanding Your Niche
Find Your Why, Before You Give
How Will Asset Managers Find Ways to Distribute Going Forward?
Get Real: Stepping off the Hamster Wheel of Life
The Culture Perception Gaps Between Executives and Employees
Get Naked With Your Money: Wrinkles, Bulges And All!
Do This To Complete Your Vital Activities Each Day
Traditional Retailers Are Failing And It’s Not Amazon’s Fault
Why Following Someone Else’s Plan Never Works
Drive Towards Having Great Money Habits
Advisor13 hours ago
Cybersecurity and Privacy: Tips for People with Substantial Wealth
Brand Strategy13 hours ago
A Different Way To Think About Leverage
Equities13 hours ago
What You Need to Know about Investing in Healthcare AI
Markets1 day ago
The Fed’s Next Move May Be No Move at All
Markets2 days ago
Why The Next Recession Will Be Different
Equities2 days ago
What You’re Not Hearing About the China Trade War
Development2 days ago
The Best Practice Management Idea of the Year
Advisor2 days ago
Homer Simpson vs Mr. Burns