Sometimes we do things in certain circumstances that we normally wouldn’t do…ever. I’m a Green Bay Packer fan, born and raised in Wisconsin. You may have noticed that many Packer fans wear what is commonly referred to as a “cheesehead.” Now, WHAT would possess someone of seemingly normal intelligence to wear a bright yellow foam hat shaped like a wedge of cheese?
Some Packer fans wear these yellow foam hats in public…at a game surrounded by thousands of other people…and they even TRY to be on TV in front of millions more people! Again, I ask, what would make a person behave in this way? The reason behind this fanatic behavior is what I call the “Cheesehead Effect.”
The Cheesehead Effect occurs when the experience we are a part of causes us to do something we wouldn’t otherwise do.
It is like, for instance, when your clients go out of their way to help you, refer business to you, or drop you a note of thanks; something they otherwise ordinarily would not do. Most people are thinking about themselves and their own lives, not you. But if you create a feeling, a unique experience, that touches others personally they just may do things beyond themselves. If they feel differently about you because of the way you treated them, the solutions you developed for them, the extra time you gave for their family, or the overall unexpected value you bring, they may do something they wouldn’t ordinarily do!
Related: To Be a Great Connector Do This
The Packer experience comes from generations of adoring fans who have backed this team through many years of losing in the same way they have supported them through many years of winning. Loyal fans do just that. People are there for the game, to see their beloved team win, and for the fun. They show up when the team has a losing record; they come merely for the connection with like-minded people, and the thrill of the thought of winning. Attending a game at Lambeau Field is truly an experience. And for that, some wear cheeseheads to show off their fandemonium. Something they wouldn’t normally do.
What do your fans do?
Does Your Money Intention Match Your Money Attention?
The 10 Advantages of Becoming More Emotionally Intelligent
A Tool That Helps Prepare Vets for Civilian Employment
The One Behavior to Make a Difference in the Ability to Impact the Lives of Others
8 Tips for Delivering Your Portfolio Manager Commentaries Faster
Who Are You Serving?
Your To-Do List Won’t Suffer When You Do This Too
How to Budget for the Holidays
2019 Will Be a Pivotal Year for Asset Managers
An Employee Advocacy Program Can Make Your Content Go Viral
Equities16 hours ago
These Oil Stocks Are Ticking Time Bombs
Building Smarter Portfolios17 hours ago
The Market’s Wild Ride
Human Performance17 hours ago
5 Simple Ways to Improve Your Productivity At Work
Equities2 days ago
Bubble, Meet Pin; It’s Just the Beginning of the Downslide
Market Strategist2 days ago
Don’t Be Boxed Into Style Boxes
Development2 days ago
As an Advisor, Are You “The Great Communicator?”
Equities3 days ago
This Is the End of Trump’s Economic Sugar High
Development3 days ago
When You Cannot Think of a Better Way to Market Yourself, Try This…