When I started in business I thought (naively) that if I am good at what I do, word will get around. I have since realized that people don’t spend their time talking about things that are “good.” People don’t find a reason to talk about the things that are supposed to be there (i.e. good marketing, sound investments, good service, good food, etc.). It’s not exciting enough to work into a conversation.
So, what is exciting and memorable?
What people will remember and talk about are the unexpected things you have done or said that set you apart. And, it’s often the small things that grab the attention of others.
The things that I remember the most happen when something is left behind with me. It can be:
- An insightful thought
- The way another person has made me feel
- A compelling story
- Or even a tangible item
For instance, your clients may not talk about the details of the financial products you provide, but they will talk about the exceptional (or bad) service that you have delivered. If you give people just what they expect, they likely won’t mention it. And, if people aren’t mentioning it, maybe it isn’t as great as you think.
Related: How to Find a Memorable Hook
One financial advisor we have worked with gives his top clients a small, inexpensive gift that people definitely talk about. Before each top client meeting, the advisor searches and buys a book that he thinks would be particularly interesting to that individual client. He then uses wrapping paper to get the gift ready. He presents it as a special gift to show his appreciation as the meeting is coming to a conclusion and shares why he got that particular book for the client. His clients love the thought he puts into the book selection, and they do tell others about what he does. Ultimately this isn’t about the book, but the thought he puts into it that is memorable.
What are you leaving behind? Make sure you leave something behind that is worth remembering. That may be just what will get them to talk.
Use Hackathons to Go from Zero to Business Impact in a Week
Homer Simpson vs Mr. Burns
7 Ways to Effectively Lead a Team on Different Schedules
6 Things NOT to Do with Gatekeepers
How to Close Skill Gaps During Tech Disruption
How Do YOU Find Happiness at Work?
6 Ways to Marie Kondo Your Sales Process
Estate Planning in Second Marriages
Why Companies Should Focus on Employee Health
Retirement Medical Costs Not So Scary When Seen Yearly
Advisor10 hours ago
Homer Simpson vs Mr. Burns
Insights20 hours ago
Europe: The Good, the Bad and the Ugly
Markets20 hours ago
The Mad March Bounce
Development20 hours ago
Persevering Through Daily Mundane Is the Quickest Path to Success
Markets1 day ago
What’s Causing Investors to Come off of the Sidelines?
Sales Strategy1 day ago
7 Key Components When Selling to the C-Suite
Equities2 days ago
Should We break-up Facebook, Google, Amazon, Apple?
Global2 days ago
Don’t Be Fooled by the Politics of Envy