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How to Reach Retirees on Social Media

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Social Media Marketing to Seniors

If you use seminars to attract new prospects, social media marketing and advertising can be an effective tool to help you take those seminars online, promote your event and help your firm grow.

Social media can positively impact your growth in many ways.

Beyond simply providing search visibility for your business, offering educational content through your social media accounts can enhance your digital presence and help you reach more prospective clients.

For the average advisor, pre-retirees, or those who have already retired, are typically the target client. In my opinion, there’s no better way to reach these people than through social media.

Here’s why.

Aside from the controversy it’s found itself in because of its involvement in spreading “fake news,” Facebook is still possibly the most powerful social media platform on Earth.

Click here to read the rest on the Covisum blog in my guest post.

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