Written by: Olivia Carroll
The rapid pace of digital marketing leaves little time for lunch, let alone time to keep up on industry trends. Our secret weapon for staying in the know on-the-go? Podcasts.
Podcasts are an excellent (and did we mention, free) way to learn about practically anything, including marketing. They’re an excellent way to expand your horizons and learn from experts you wouldn’t normally cross paths with. Plus, podcasts can accompany you anywhere you go – on your commute, at the gym, in the kitchen – so you can tune in when it’s most convenient for you.
The hardest part is deciding what to listen to first. Picking a new podcast can feel like choosing a show to binge watch, so we’ve gone ahead and done the heavy lifting for you. Here are some of the best marketing podcasts in the game. (Trust us, these shows will make you wish you had a longer commute.)
1. WSJ MEDIA MIX
Hosted by: Jack Marshall and Steven Perlberg
In this podcast you’ll find: All things media. Social, TV, political, even food media! This dynamic podcast focuses on marketing and media for today’s CMO through a thought-provoking evaluation of the industry in interviews with experts in the field.
Topics include: Pokémon Go, TV’s shift to digital, advertising transparency, CNN’s plans to cover the Trump administration, and Silicon Valley inside stories
Listen now: WSJ Media Mix
2. THE MARKETING COMPANION PODCAST
Hosted by: Mark Schaefer & Tom Webster
In this podcast you’ll find: Comedic rhetoric to break down cutting-edge marketing insights. This podcast hilariously delivers acclaimed episodes that highlight their talents as authors, consultants, researchers, and bloggers.
Topics include: Gig economy and controversial marketing, content marketing FOMO, how to create a winning strategy with crappy content, and the true goal of influence
Listen now: Marketing Companion Podcast
3. THE BOAGWORLD WEB DESIGN SHOW
Hosted by: Paul Boag and Marcus Lillington
In this podcast you’ll find: A British perspective on web design with content for designers, developers and website owners. This unique show provides listeners with a wide range of entertaining episodes centered around design topics.
Topics include: User experience design, building sites for ROI, awesome apps and terrific tools, and overcoming digital management problems
Listen now: The Boagworld Web Design Show
4. THE MARKETING BOOK PODCAST
Hosted by: Douglass Burnett
In this podcast you’ll find: Interviews with best-selling authors on topics like social media, digital marketing, sales, B2B marketing, content marketing, and inbound marketing.
Topics include: Unmarketing, what customers crave, how to sell with a story, content chemistry, and how the ego is the enemy
Listen now: The Marketing Book Podcast
5. MARKETING OVER COFFEE
Hosted by: John Wall and Christopher Penn
In this podcast you’ll find: Quick 20 minute episodes recorded every week in a coffee shop. With a fusion of classic and new marketing, they give listeners quick marketing tips and tricks, presented in a casual conversational way.
Topics Include: Robot store, FrankenPhone returns!, hai karate and cake, math crimes against humanity, and 50 shades of marketing
Listen now: Marketing Over Coffee
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