People want to go to the Apple store, for example, because he can talk to a human being, experience products in person and then go online to buy. Most sales occur online, true, but holding events and public presentations allows you to generate links to your target audience.
This shows that the modern consumer wants to be on the pitch when seeking solutions or want to evaluate a purchase decision. Therefore, the Event Marketing provides a unique opportunity for your potential customers to interact with your brand and gain a clear focus by your company on your needs.
Presentations to the public are one of the options offered by the Event Marketing that are fashionable, for the simple reason that any company looking to differentiate themselves from their competition. Here, the event can help to marketing it. After all … a strategic combination of online and offline marketing is essential for any profit. Including yours! In this article we will explain: “The 4 great reasons to event marketing.”
The impact of public presentations
There is only one thing that is not negotiable: Entries must be memorable for generating impact and this impact will depend on the goals you’ve marked you. Whether with varying goals, one thing is clear: the organization of events must be more than an advertisement for your brand.
When done well, the events have the power to create positive and lasting impact and generate a powerful impression on your audience about everything that your company can offer. If you need ideas, this article will serve: “How to turn an ordinary event into a memorable event“ .
For this reason, it is not surprising that most companies include presentations and events as part of their overall marketing strategy.
The online presentations can be webinars, virtual events or live streaming of events that take place offline. Such presentations are often less expensive and allow you to reach a geographically dispersed audience.
The webinars, webinars, webcasts and web conferences allow interaction among participants by providing them the opportunity to receive and analyze information on a topic. In the same vein, virtual events offer an opportunity for the audience to live in a virtual environment that has the appearance of an event offline. Thus, participants visit a virtual “stand” where they can collect materials, meet the staff and ask questions.
Instead, offline presentations require a physical presence and often more investment than virtual events. Still, let put a face to the interactions essential for building customer relationships long term.
Therefore, never underestimate the impact of a handshake . You never know, this grip may be the beginning of a new customer opportunity. Seminars can also be a good choice if you intend to organize small meetings, exhibitions or events on the ground. Some seminars are configured similarly to a lecture theater where a speaker shares information with experts and the public. This would be the most traditional and formal style. But the kind events Roadshow are another creative way to organize seminars. ‘
Note that public presentations offline consist not only get to speak in front of a forum. It is convenient to work all these aspects:
- Prepare and structure the presentation
- Develop a convincing speech
- Working bodily communication
- Maintain a balanced voice in your exhibitions
- Build connections with eye contact
Who told you it was easy?
And now we give you six recipes for you finish off your presentations and can exceed your expectations:
- Set realistic and specific goals in advance
- Incorporate a strong, original and creative theme
- Include multiple touches on your promotion
- Segmenting your presentations to reach the right audience
- Keeping track of the participants themselves and not attending the event.
- Make your presentation measurable ROI to assess and detect possible “deficiencies” that will be useful for future events.
Want to create an experience that resonates? We give you more ideas and advice: ‘TOP 10 ideas for better event marketer’
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