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Using “The Circuit Breaker” to Slow, Halt or Reverse a Perceptual Crises in Financial Services


We’re closely watching proceedings of the Royal Commission into misconduct in the Banking, Superannuation and Financial Services Industry. Our focus is on the reputations of the people and brands in the spotlight, and on trust in the whole industry.

In light of the Royal Commission we’ve recently completed a review of some 20 perceptual crises in the finance sector that our senior team have personally worked on over the last two decades. From this analysis we’ve identified nine communication strategies used by leadership teams to slow, halt or reverse a perceptual crises.

To read the transcipt of our first conversation click here.

Click the image to watch this episode learn more as we discuss strategy #1, ‘The Circuit Breaker’.


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