Are your marketing efforts struggling? Not making the progress you anticipated? SunStar Strategic’s Marilyn Dale recently contributed to a webinar with Foreside Distributors to address these issues. The webinar covered actionable ideas for marketers to help them start seeing success. This is the third installment of our report, Taking Action for Marketing Success.
As of January 2018, over 80% of households in every income level had Facebook accounts. At the over $100,000 income level, users were an incredible 86%. Fund companies who want to be known and relevant need to take advantage of these digital experiences.
An electronic brochure or a robust “work” of art?
Can a website truly command your attention? Sadly, the websites of many asset management firms may have been created with serious intentions but are woefully inadequate in their ability to keep engaged. Rather than a digital version of a prospectus, as the first impression a firm gives, a website needs to set the brand and its story apart from the competition.
The internet is the gateway to almost everything today. When being compared to others in the digital world, it is essential that your website be technologically advanced, attractive, dynamic, and deliver compelling content. The site needs to achieve minimum objectives of raising visibility and increasing lead traffic.
Research points to advisors finding value on a site or social media platform that delivers insight into the fund manager’s specific areas of expertise – not general market commentary with a large number using LinkedIn as a resource for ideas.
Digital advertising is ubiquitous
Online advertising and sponsoring are other valid strategies in today’s marketing mix. Young adults are online constantly – not only connecting with friends but watching news videos, listening to economic podcasts, reading blogs and doing all kinds of research. Those who study “buyer” behavior proclaim a secular shift to research-driven consumers; digital content of substance, therefore, is needed to drive prospects into investors.
Value to the owner
The analytics a website can offer is its key benefit. An investment in good data and digital marketing automation enables a firm to better direct resources for the best return on time and effort.
There is a measurable ROI when a firm can track the behaviors of the people who receive their emails and visit their websites. They can know by page what visitors are looking at and how long they stay. With this data, the firm can hone both their target market and their message for more effective results.
Creating an advanced website need not be inexpensive and can be built in phases. When done properly, it can lead to lower overall marketing costs, and it could pay for itself with the first incremental increase in revenue that it generates.
Stay tuned for our fourth installment: Content Is Still King
Most Read IRIS Articles of the Week: December 10-14
It’s the Most Wonderful Time of the Year, to Review Your Story
The Two Character Differentials to Propel Yourself into the Future
Becoming Your Future You: Now!
5 Leadership Books You Must Read in 2019
Retirement Plans Disappear When Parents And The Kids Return Home
The Workplace Is No Place for Inappropriate Touching
Holiday Gifts for the Sales Rockstar in Your Life
6 Questions Business Owners Should Answer Before Selling Their Business
Behind Every Shaper, There’s a Hero
Equities2 days ago
How Do Bitcoin Futures Affect the Price?
Research2 days ago
Debt Bombs Ticking Across the Globe
Development2 days ago
Advisors: Break Out of Your Echo Chamber
Development2 days ago
The Power of Thoughtful Client Gifts
Equities3 days ago
These Oil Stocks Are Ticking Time Bombs
Building Smarter Portfolios3 days ago
The Market’s Wild Ride
Human Performance3 days ago
5 Simple Ways to Improve Your Productivity At Work
Equities4 days ago
Bubble, Meet Pin; It’s Just the Beginning of the Downslide