Sometimes people will just believe what they want to believe. And, what they believe is correct to them. So, is it possible for us to look at this as an opportunity in business? Personally, I think it is a huge opportunity!
Think about what people say and how their beliefs or pre-conceived notions supersede everything else. For instance, people will say:
“I go to McDonald’s because of the healthy choices”
“I read certain men’s magazines for the articles”
“Climate change isn’t (or is) real”
“This is the Cubs’ year!”
“My girlfriend would never cheat on me”
“I love living in Chicago in the winter”
“Sam’s investment process is the most comprehensive in the industry”
It doesn’t matter what the logic is or what your argument may be – people will believe what they want.
So, if people will believe what they want to believe about you and your firm, no matter how good or bad the news is, then what exactly is it that YOU want them to believe? Setting the stage for how you want to be perceived in advance of letting others come to their own conclusions may serve you well.
If you would like to work on your messaging and design the statements that describe you and your value, consider downloading our free MESSAGING WORKSHEET. This worksheet asks many questions to help bring clarity to describing your firm’s benefits – in an even more compelling way. Remember, your prospects and clients will believe what they want to believe, so get a head start on focusing their attention.
Signs of Slowing Economy Continue to Mount
11 Most Read IRIS Articles of the Week!
3 Strategies to Feel More in Control of Your Investments in 2019
3 Life Insights From the Jeff and Mackenzie Bezos Divorce
Weekend Warriors: Ortho Regenerative Technologies Begins Final Animal Studies in Rotator Cuff Repair
Advisors: A New Way to Build Trust With Your Audience on Social Media
4 Tips to Get Over Your Fears of Being on Camera
Top 7 Questions To Identify Core Leadership Skills
How Technology Is Helping Clients Take a Bigger Role Than Ever
What Happens When Labour Gets Commoditized
Markets1 day ago
Long-Term Investors: The S&P 500 Is Not Your Friend. Here’s Why.
Development1 day ago
Again, and Again, and Again: The Way to Build a Great Advisory
Advisor Marketing1 day ago
How to Integrate a Robo-Advisor Offering on Your Website
Equities2 days ago
MIT Says 2019 the Year That Blockchain Goes Mainstream
Sales Strategy2 days ago
The “Polite” Prospect Can Be the Most Difficult Prospect
Human Performance2 days ago
6 Techniques to Close Deals Faster
Markets3 days ago
Is the Market Rising Due to the Lack of Bad News Screaming at Us?
Markets3 days ago
The Early Bird Sells too Soon