Written by: Binh Nguyen
When financial advisors are able to establish themselves as effective public speakers, it’s often a powerful boost to their businesses, personal development and professional opportunities. Embracing your voice, incorporating it into the way you brand yourself and using it as a platform to inspire, inform, or lead others allows you to set yourself apart as an advisor.
Why It Is Important to Be an Effective Public Speaker
Take advantage of public speaking engagements whenever the opportunity presents. Establishing yourself as an expert who is able to speak confidently will benefit many aspects of both your life and business. Many advisors have seminars where they teach prospective clients about aspects of wealth that families and individuals should be aware of. Others earn the opportunity to speak at conferences in front of peers and potential referral sources. Public speaking is a very powerful tool and gives you the platform to share your message.
How to Ensure Success
The two most important things to remember before going into a speaking engagement: Practice and prepare. Do your research; make sure you know who your audience is and how the room will be set up. Practice is an essential part of speaking success many often overlook. When you come practiced and prepared, you are more confident and ready to execute.
Ensure success by assessing your comfort level and presentation style. Some prefer using Power Point, while others enjoy a more conversational approach. Think about whether or not you will need notes, an outline, or if you’d prefer to feed off of the audience. When you have to present in a manner that does not typically suit you (because it will happen eventually), practice and preparation can help you become more comfortable with it.
Tips for Taking the Stage
After you have prepared and practiced, the time will come for you to actually take the stage (or, the front of the room in a small, but crowded, conference room). So, how do you speak effectively? By speaking with intent. Speak in a way that you move those around you to action. You want your audience to understand what you’re saying, feel your authenticity and want to do something because of it.
For those who get nervous when tasked with speaking to a large audience, they tend to cope with crutches like using filler words. This is completely normal, and there are things you can do to avoid letting the “ums” and “likes” sneak into your presentation. If you find yourself getting turned around and using filler words, or feeling nervous, try slowing down your rate of speaking. Take a few deep breaths, speak slower and really focus on what you are saying.
Ah, the evaluation. Many advisors who engage in speaking opportunities often miss this critical step. After you speak, try not to fall back into your regular, busy routine right away. Make sure you are always improving and adapting your public speaking approaches to be more effective next time.
One way to evaluate yourself is by taking note of the audience during your presentation. Look for positive or negative cues. Is your audience nodding, smiling, taking notes, or laughing at your jokes (pity laughs count)? These are signs your presentation is engaging and your audience is receptive to what you are saying. On the other hand, maybe your audience is talking or on their phone the entire time you are speaking. This is a bad sign that shows your audience is not connected and may be rejecting what you are saying. You may also consider asking a colleague or friend to sit in the audience to give you feedback. Once you have evaluated how you did, you can improve what needs to be worked on and stick with what seems to work well.
Public speaking can be very useful if done effectively. There are many ways for you to utilize your voice and there are many opportunities to do so. Speak up, speak effectively and speak so that others will listen intently.
Signs of Slowing Economy Continue to Mount
11 Most Read IRIS Articles of the Week!
3 Strategies to Feel More in Control of Your Investments in 2019
3 Life Insights From the Jeff and Mackenzie Bezos Divorce
Weekend Warriors: Ortho Regenerative Technologies Begins Final Animal Studies in Rotator Cuff Repair
Advisors: A New Way to Build Trust With Your Audience on Social Media
4 Tips to Get Over Your Fears of Being on Camera
Top 7 Questions To Identify Core Leadership Skills
How Technology Is Helping Clients Take a Bigger Role Than Ever
What Happens When Labour Gets Commoditized
Markets1 day ago
Long-Term Investors: The S&P 500 Is Not Your Friend. Here’s Why.
Development1 day ago
Again, and Again, and Again: The Way to Build a Great Advisory
Advisor Marketing1 day ago
How to Integrate a Robo-Advisor Offering on Your Website
Equities2 days ago
MIT Says 2019 the Year That Blockchain Goes Mainstream
Sales Strategy2 days ago
The “Polite” Prospect Can Be the Most Difficult Prospect
Human Performance2 days ago
6 Techniques to Close Deals Faster
Markets3 days ago
Is the Market Rising Due to the Lack of Bad News Screaming at Us?
Markets3 days ago
The Early Bird Sells too Soon