This is the largest and most comprehensive list of social media tools online. Trust me, I did some digging.Sure, there are countless lists floating around that have 10, 25, or even 100 social media tools listed. At best, you typically get the same top social media tools mentioned across these lists.But you and I both know that there are hundreds of other little known social media tools out there that can help with your social media marketing initiatives. However, who has time to curate all of these tools in one place?Lucky for you, I have compiled over 600 social media tools into a single list. So we’re off to a good start.
But check this out:
This is not your same old list post. Nope…What I have found in list posts is that the longer the list, the more frustrated I get when endlessly scrolling to uncover a hidden gem that will do what I need it to.I’m sure you can agree that this is not the best use of your time.
So here’s what I did:
Instead of throwing out a bunch of links to tools in some random order, I have made it drop-dead simple to zero in on tools that will solve your pain points.With this social media list of tools, you can: See which tools work on Facebook, Google+, Instagram, LinkedIn, Pinterest, or Twitter Use the search filter to identify specific needs a tool serves, specific social media channels it will work, or the particular name of a tool you are interested in learning more about Upvote or downvote your favorite or least favorite social tools Sort the table alphabetically by name, whether or not it is free or paid (or both), or which tools have to most or least upvotes Click here to go straight to the list of social media tools
What is the Definition of a Social Media Tool?
Some things to note is that the term “social media tool” can be somewhat vague. What I mean is that even though a tool might serve a primary purpose for something else, it doesn’t necessarily mean it can’t be used to help your social media activities in some way.For example, one such tool is Google Analytics. While it is definitely not intended to be a social media tool, you can most certainly use it to more accurately track your social media initiatives
.So please keep an open mind when sifting through these results.
Why You Need Multiple Social Media Tools
Whether most people admit it or not, you should be using various tools to help with your social media activities. By no means should you fully automate your social media presence, but you should look at ways to help streamline your efforts.The numbers for social media are staggering. Twitter recently published
that they have 316,000,000 (that’s 316 million) monthly active users. That pales in comparison to Facebook which has 1,900,000,000 monthly active users. Yep, that’s 1.9 billion
.Bottom-line is that no matter what your business has to offer, chances are that you can find your audience among the various social media networks.In fact, according to GrowEpic’s data here is a breakdown of percent of companies in an industry that use each social media channel
: 45% – Facebook 22% – Google+ 18% – Instagram 7% – LinkedIn 18% – Pinterest 53% – Twitter
Here is the full chart with all the industries tracked:
Of course your social channel focus will be influenced by your audience. If your business falls within one of these categories, you can have a good idea of where your competitors are focusing their efforts. You might choose to develop a presence on channels where your competitors are. Or perhaps, you take a contrarian approach and go after a less saturated social media channel.No matter what social channels you want to be active on, to get the most out of your initiatives you will probably want consider a social media tool or two that will help you be more efficient.Unfortunately, there is not a single software or tool that can tackle all your needs on each social media channel. The good news is that with this list of social media tools having the ability to be filtered, you can easily narrow down the results.Many of these tools work across multiple social networks, which is not surprising.Out of this social media list of tools, we can see that the majority of them will work on Twitter and the fewest being Pinterest. Twitter has had an API open to developers for years, while Pinterest is just starting to roll out access to their API.
Cost to use these tools vary. Some are free, some are paid, and some offer both free and paid options.The majority of tools listed here do cost something to use. It takes a lot of time, resources, and money to put together many of these tools.Here’s the pricing breakdown:
Current List of Social Media Tools
As you can imagine, there are no doubt more tools that I have yet to find. So I can definitely use your help. If you know of a tool that is worth using and not on this list, please tell me about it here
. I’ll be sure to check out the tool/service and update this list accordingly.If you happen to come across an item in the list that is inaccurate or incorrect, please let me know so that I can fix it. Many of these tools require paid access to use, and unfortunately I don’t have access to some of them to really know the ins and outs of them. So if you are a user of a particular tool, let me know if I described one incorrectly.I’d like to ask for your help in maintaining this list. Various social media tools come and go, and there’s nothing more annoying that clicking on a link to a tool to find out it is no longer available.